Wise Pocket Products Net Worth 2026: Shark Tank Brand

Wise Pocket Products does not have a published net worth, and it appears to no longer operate. The company, founded by Sofia "Sofi" Overton of Bentonville, Arkansas, sold socks and leggings with built-in pockets. On a January 2020 episode of ABC's Shark Tank, Lori Greiner and Daymond John agreed to invest $35,000 for 25% of the business, CNBC reported. By the time of that deal the company had sold about $16,000 of product in its lifetime. The older version of this page said the Sharks invested $300,000 and that the company was worth $300,000; both figures were wrong and have been removed.

What is Wise Pocket Products' net worth?

There is no reliable published value for the company today. The only hard financial data points come from the show and local press:

• Lifetime sales before the show: about $16,000, as Mark Cuban noted during the pitch.
• Founder's investment: $10,000 of her own money, half from savings and half from pitch competition winnings.
• Cost to make a sock: $5.47, which the Sharks called high.
• Shark Tank deal: $35,000 for 25% from Lori Greiner and Daymond John.

Content-farm sites give values anywhere from $140,000 to $1 million without sources. Since the business shut down, it is unlikely to hold significant value now.

Founder's bio: Sofia Overton

Sofia Overton was 11 when she came up with the idea. According to CNBC, she saw her cousin tuck a phone into her boot, tried it herself, found it uncomfortable, and asked classmates whether they had the same problem. Her first prototype was a sock with the top of another sock sewn inside to form a pocket.

She was 12 when she won the Judges' Choice Award and $1,000 at the G60 Pitch Contest in Fort Smith in July 2017, the Times Record reported. At that point the product was still a prototype, and she and her mother had just visited sock maker Renfro Corp. in North Carolina to negotiate prices. She hoped to sell the socks for $15 to $20 a pair. The pockets were meant to hold items like a phone, an EpiPen or an asthma inhaler.

She was 13 when she taped the Shark Tank episode and 14 when it aired, living in Bentonville. She told the Sharks she had been watching the show since she was 6.

Funding and launch

Overton funded the business herself before outside investment. She told the Sharks she saved $5,000 and earned another $5,000 through business pitch competitions. Arkansas Money & Politics reported in January 2019 that she launched an Indiegogo crowdfunding campaign on January 19, 2018, which reached its $10,000 goal within a month.

The product line grew from socks to leggings, with gender-neutral sock designs. The brand gave a pair of socks to children in need, in shelters or in her school district, for every pair sold.

The Shark Tank pitch (Season 11, Episode 11)

Overton pitched on the episode that aired January 12, 2020. Women.com reported that she asked for $30,000 for 15% and brought six friends onstage for a dance routine to show that phones stayed in the socks. Kevin O'Leary and Mark Cuban dropped out, saying it was not their area, and Barbara Corcoran praised her but made no offer.

Greiner and John offered $30,000 for 33.3%. Overton countered with $35,000 for 25%, and they accepted, CNBC reported. The two Sharks said their long-term plan was to license the sock design.

What happened after Shark Tank

The deal appears to have closed, since Greiner listed the product on her website, according to Women.com. But the planned licensing deal did not happen, and no reason was given publicly.

The brand's last Instagram post, in August 2020, encouraged followers to wear masks during the pandemic. Its website later lapsed. Women.com concluded in January 2024 that the business had closed, possibly because of pandemic disruption, though the company never gave a reason. KFSM 5NEWS, citing the Bentonville Bulletin, reported in June 2025 that the venture was short-lived but that Overton valued the mentorship she received after the show.

Is Wise Pocket Products still in business?

No, based on the available evidence. There have been no new products or posts since 2020, and the website is gone. The earlier version of this page said sales rose after the episode aired; we found no source for that.

Why the valuation numbers online differ

Much of the confusion comes from mixing up the ask and the deal. Overton asked for $30,000 for 15%, which on paper values the whole company at $200,000. The deal she accepted, $35,000 for 25%, values it at $140,000, which is where the lower figure on some sites comes from. Neither number was an independent appraisal; both are simply what the terms imply on the day of the taping, before the business wound down. The $300,000 figure that appeared on this page before matches neither.

Similar Shark Tank businesses

Other Shark Tank companies profiled on this site include Bee D'Vine, Just The Cheese and Urban Float.