Zahir Jooma Net Worth 2026: Icebox Diamonds & Watches Co-Owner

No reputable outlet has published an estimate of Zahir Jooma's net worth. The $1.5 million figure and the $150,000 to $350,000 yearly income on the earlier version of this page had no source, so we have removed them. What is documented is the business: Zahir owns and runs Icebox Diamonds & Watches, the Buckhead, Atlanta jeweler known for custom pieces for hip-hop artists, together with his older brothers Mo and Rafi and their parents, according to The New York Times. He works mainly on the design side.

What is Zahir Jooma's net worth?

No Forbes list, business publication or court record gives a figure for Zahir Jooma's personal wealth. Icebox is a private family company, so its sales, profits and how ownership is divided among the three brothers and their parents are not public.

What is known points to a large business. The New York Times reported in 2021 that single purchases at Icebox can run into the mid-six figures. Natural Diamonds, the diamond industry's consumer publication, reported in 2022 that Icebox had about 12 million followers across Instagram, TikTok and YouTube and nearly 400 million YouTube views. His wealth comes from his share of that business, but without published financials any single number would be a guess.

How much does Zahir Jooma earn yearly?

His income is not public. Icebox does not release financial information, and the range quoted on this page before was not based on any source. As a co-owner, his earnings would come through the business rather than a disclosed salary.

What is Icebox Diamonds & Watches?

Icebox is a jewelry and watch retailer specializing in men's fine jewelry: diamond-set Cuban link chains, custom pendants, and luxury watches set with diamonds. The company's online presence and its watch-selling arm, swisswatches.com, are part of the same family business, according to court filings.

How the brothers built it

Mo Jooma told Highsnobiety in 2020 that the three brothers grew up working in their parents' stores seven days a week, learning to clean jewelry, change watch batteries and help goldsmiths before they were old enough to tie their shoes. In Icebox's early years, according to Natural Diamonds, the brothers went to Atlanta clubs and recording studios handing out business cards to break into the hip-hop scene. The T-Pain chain, weighing more than ten pounds with nearly 200 carats of diamonds, brought in a wave of high-profile customers.

Mo estimated that about a third of the business comes from actors, athletes and musicians, with the rest from business owners and other wealthy clients. Most custom pieces take about four weeks to make, he said. Zahir described the company's approach to Natural Diamonds as making the impossible possible, and the publication said some custom designs take hundreds of hours.

The YouTube channel

Icebox's growth is tied to its videos. The New York Times described weekly clips, about ten minutes long, in which rappers such as Lil Baby, Lil Durk, NLE Choppa and Swae Lee browse, chat and buy, made by a staff of around ten video and social media workers. Zahir often appears on camera with clients; Highsnobiety described a video in which Gunna tries on a necklace while Zahir stands with him. Celebrity clients named by the press include T-Pain, Lil Baby, Lil Yachty, Cardi B and Drake, and Icebox made a custom piece for Dwayne Johnson tied to the film Black Adam.

Recent news (2025 to 2026)

In May 2025 Rolex Watch U.S.A. filed a trademark infringement lawsuit in the U.S. District Court for the Northern District of Georgia against Icebox, Inc., related Icebox and Swiss Watches companies, and Moizz (Mo), Rafi and Zahir Jooma, according to the court docket. Law360 reported that Rolex's suits that week accused Atlanta jewelers of selling second-hand watches that had been modified with added diamonds as genuine. The defendants filed an answer and asked for a jury trial; the docket showed the case still in discovery in late 2025. No outcome had been reported in the sources we checked.

In June 2026, during the FIFA World Cup, members of South Africa's national team including captain Ronwen Williams toured the Icebox store before their match in Atlanta, Soccer Laduma reported.

Age, birthplace and personal life

The New York Times gave Zahir's age as 32 in its 2021 article, alongside Rafi, 35, and Mo, 37. That places his birth around 1988 or 1989 and makes him in his late 30s in 2026. The earlier version of this page gave a birth date of December 18, 1996, a Chattanooga birthplace and a Brainerd High School diploma; we found no source for these, and the birth year conflicts with the Times, so they have been removed. The height and weight figures were also unsupported and have been taken out.

He is the youngest of three sons of Mike and Dinar Jooma. There is no public information about a spouse. The earlier version also described him as a rapper performing as "Zahir Icebox"; we could not confirm that he has released music, so we no longer state it.

How he compares

Zahir's wealth is tied to a family business that became a media brand, much like creators such as William Taudien whose videos drive their income. See also Ezekiel Mitchell. Among celebrity jewelers, Icebox stands out for filming its sales rather than keeping them private.

Why there is no reliable estimate

Jewelry retail runs on expensive inventory, and a store can carry millions of dollars in stock while earning modest margins. Icebox's sales, debt, inventory value and the split between five family owners are private, and the outcome of the Rolex case is not yet public. Until a reputable outlet values the business, Zahir Jooma's net worth cannot be stated with confidence.