Big Boy Cheng Net Worth 2026: Secret Fresh Founder

No reputable outlet has published a net worth figure for Christian "Bigboy" Cheng, so this page does not give one. What the press does report is that he belongs to the family behind Uratex, the Philippine foam and mattress maker, and that his sneaker collection alone has been valued at more than US$1 million (South China Morning Post, 2021). He also runs the Secret Fresh art gallery and the RIF streetwear store in San Juan, Metro Manila.

What is Big Boy Cheng's net worth?

An earlier version of this page stated $13.3 million. We could not find that number in any credible publication, so we removed it. Celebrity Net Worth, Forbes and the Philippine business press have not published an estimate for him personally.

The figures that reputable outlets have printed relate to parts of his holdings, not the whole:

• Sneaker collection: estimated at more than US$1 million, according to the South China Morning Post (September 2021) and Esquire Philippines, republished by SPIN.ph (June 2023).
• Most expensive pair: his self-lacing Nike Air Mag "Back to the Future" shoes cost him $85,000, he told BusinessWorld in May 2023.
• Staple "Pigeon" Dunks: bought for about $6,000 and, by his account to BusinessWorld, since worth around $30,000.
• Voltes V robot toy: The Philippine Star reported in 2019 that he paid P1.1 million for a vintage Voltes V figure after pursuing the seller for a year.

Because his wealth is tied to a privately held family group, there is no public filing that shows his personal share. Any single number you see online for him should be treated as a guess unless it names its source.

Where the money comes from

The Uratex family business

Esquire Philippines, via SPIN.ph, describes Cheng as the scion of Uratex, which his parents Robert and Natividad Cheng established. The same report says the company has led the Philippine foam and mattress market for close to 50 years, runs 21 plants in the country and supplies hotels and furniture makers. It has also expanded into automotive parts, real estate, textiles and food packaging, a point Sneaker Freaker also made in 2021.

In October 2023 Uratex marked its 55th year by setting a Guinness World Record for the largest human mattress domino chain, with 2,355 participants. The Inquirer.net sponsored report on the event names Naty Cheng as the company's president and CEO.

Is Bigboy Cheng the owner of Uratex? Not according to the reporting we found. The company was founded by his parents, and his mother leads it. In 2019 The Philippine Star described him as a Uratex marketing executive.

Secret Fresh and RIF

Secret Fresh is an art gallery Cheng opened to show and trade contemporary works, and RIF is a retail store for limited-edition streetwear. Both sit in the Ronac building on Ortigas Avenue in Greenhills, San Juan (Esquire Philippines via SPIN.ph). Through Secret Fresh he has worked with local and foreign artists, including National Artist Benedicto "BenCab" Cabrera on a limited turntable and streetwear release. Revenue figures for either business have not been published.

YouTube, Instagram and DJ work

Cheng is also a DJ and a content creator. In May 2023 BusinessWorld counted about 265,000 YouTube subscribers and 273,000 Instagram followers. His videos cover sneaker unboxings, closet tours, shopping trips and, more recently, food reviews. He told Esquire Philippines he pays for the food he features rather than accepting free meals. How much his channels earn is not public.

The sneaker, toy and art collection

Reported counts of his sneakers have grown over time: more than 700 pairs in 2021 (SCMP) and about 1,000 pairs by 2023 (BusinessWorld). He keeps them in a climate-controlled room, and his storage advice to other collectors is to use a dehumidifier and keep shoes out of the sun and heat.

Sneaker Freaker listed some of the rarer pairs from a 2021 vault tour, including the Dior x Air Jordan 1, Eminem x Nike Air Max 90, Nike SB Dunk "Yellow Lobster" and the Nike Air Mag. Esquire Philippines reported that he paid more than P850,000 for his Dior Jordans.

Beyond shoes, he collects art toys, Bearbricks and Supreme collaboration products, from luggage to a mini motorbike. The Philippine Star noted pieces by Banksy, Takashi Murakami, Yoshitomo Nara and Kaws in his home, and Esquire Philippines reported he owns a Banksy sketch bought nearly 20 years earlier. He has said he does not collect to invest: rising prices are a bonus, not the goal (BusinessWorld).

For other collectors and sneaker retailers on this site, see Jaysee Lopez and Adeel Shams of Cool Kicks.

Career timeline

Early life and family

Earlier versions of this page described teacher parents, a small-town upbringing and a named university. None of that is supported by any source we found, and it conflicts with published reporting, so it has been removed.

What is on record: his full name is Christian Robert Cheng (BusinessWorld), and his parents are Robert and Natividad Cheng, the founders of Uratex. He told The Philippine Star that he grew up around Miller Avenue in Project 7, Quezon City, riding BMX bikes and hanging out at neighborhood sari-sari stores with friends. He described his family to BusinessWorld as a basketball family. His wife and any children have not been named in the reporting we reviewed, so we do not list them.

Age and height

His date of birth, height and weight are not publicly documented by a reliable source. The age and measurements previously shown on this page could not be verified and were removed.

Why no estimate is given

A credible net worth figure needs something to anchor it: public share filings, reported salaries, or a published valuation by an outlet with a stated method. For Cheng, the family company is private, his gallery and store do not publish results, and his income from social media is not disclosed. The only hard numbers are purchase prices and collection values reported by the press. Those show real wealth, but adding them up would not give a meaningful total. Other self-made and inherited-wealth creators on this site include DJ Young Chow, Dr Quang Henderson and Barb Lewis of Shabby Tree.