Urban Float Net Worth 2026: Floatation Therapy, Shark Tank

No reliable source has published a current valuation or net worth for Urban Float, the Washington state flotation therapy chain that appeared on Shark Tank in 2019. The figures on this page before, a "net worth" of about $500,000 and a $6.44 million number in the page data, came from a Shark Tank fan site and did not hold up, so they have been removed. The best documented numbers are older: $1.3 million in revenue in 2016, a $4 million valuation implied by the Shark Tank handshake deal that never closed, and about $1 million in debt at the time of filming.

What is Urban Float worth?

Urban Float is a small private company, and it has never disclosed a valuation outside the show. On Shark Tank, the founders asked for $500,000 for 5% of the company, which implied a $10 million valuation, the Delaware Business Times reported. The deal they accepted on air, $500,000 from guest shark Matt Higgins for 12.5%, implied $4 million. That deal was later dropped, so neither figure was ever tested by a real investment.

Earlier financials are the most concrete data. The company brought in $1.3 million in revenue in 2016, and in 2015 made a profit of $393,000 on $1.1 million in sales, co-founder Joe Beaudry told The Seattle Times. The old version of this page said Urban Float had $6.44 million in 2018 sales and a similar amount of debt; we found no reliable source for that, and the Delaware Business Times put its debt at about $1 million during the Shark Tank discussion.

Who founded Urban Float?

Joe Beaudry became interested in float tanks while looking for ways to handle stress. He could not find a local float spa, so he tracked down a man in Bellevue who had a tank at home and tried it there, he told The Seattle Times. He then partnered with Scott Swerland, a friend of a friend who ran about 90 tanning salons, according to Entrepreneur. The Capitol Hill Seattle blog identified Swerland as CEO of Seattle Suntan.

The Seattle Times dates the company's founding to 2012; the first three-pod location opened in 2013, and Entrepreneur reported its pods were booked 22 hours a day.

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How Urban Float makes money

Customers pay per session to float in light- and sound-controlled pods holding about 200 gallons of water mixed with over 1,200 pounds of Epsom salt. The Seattle Times reported prices of up to $89 a session in 2017, with cheaper packages for newcomers. The company also sold franchises. Its current website describes it as a wellness center that adds infrared sauna, red light therapy, halotherapy and compression therapy to floating.

Timeline

Urban Float on Shark Tank

Swerland, as CEO, and Beaudry, as chief operating officer, pitched in the Season 10 episode that aired in March 2019. Kevin O'Leary offered $100,000 plus a $400,000 three-year loan at 9.5% for 15%. Higgins offered $500,000 for 15%, then settled at 12.5% after the founders pushed back. The sharks questioned the company's debt, whether floating was a lasting trend and how clean the water was.

Beaudry later told 425 Business that during due diligence both sides decided the fit was not right, and the deal was not completed. He said the exposure on prime-time TV was still valuable for the float industry.

After Shark Tank

The old version of this page claimed Urban Float expanded to Arizona, California, Colorado, Oregon, Wisconsin and abroad. We could not verify any of that. What was reported is a contraction on one front: in December 2019 the company closed its Capitol Hill site, which it had billed as the largest float pod center in North America, after losing its lease, CHS Capitol Hill Seattle reported. At that point the company website listed seven facilities. In 2026 urbanfloat.com still takes bookings.

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Why there is no reliable figure

Shark Tank valuations are what founders ask for, not what the business is worth, and this deal never closed. Urban Float's revenue and profit have not been reported since 2016, and its location count has changed since. Any single number for its worth today would be a guess, so we do not give one.