Bill Dickason Net Worth 2026

No reputable publisher has released a net worth estimate for Bill Dickason, and the $320 million figure on older profile sites had no source. What is documented is a Texas car dealership business: Dickason is the face of Southwest Kia, a group with stores in the Dallas-Fort Worth and Austin areas that started in 2001, and in recent years he has added a Chevrolet store in Gladewater and, in April 2026, a Honda store in Paris, Texas.

What is Bill Dickason's net worth?

There is no sourced figure. Dealership groups are private and do not publish profits, and Dickason's ownership share in each store is not public. The old page said his income came from "operating casinos and other gambling establishments," which has no basis in any source and appears to have been invented; it has been removed along with the $12 million yearly income table. The old page also used wording that suggested he had died. Nothing in the sources we checked indicates that: he completed a dealership purchase in 2026.

Where the money comes from

Southwest Kia

Southwest Kia is managed by Dickason and has grown since it opened in 2001, according to a 2019 company press release. At that time it listed locations in Dallas, Mesquite, Rockwall, Austin and Round Rock. Dickason stars in the chain's TV ads, which made the brand well known around Dallas-Fort Worth and Austin, and built its marketing around a recurring "#250250" offer: 250 Kia vehicles for $250 down and $250 a month. In 2019 the dealership even created its own sales event, Southwest Kia Day, held on the 250th day of the year, with food, events and a car giveaway at its stores. The release framed the idea as an alternative to the usual Memorial Day or Fourth of July sales: rather than tie deals to national holidays, Dickason built the brand around one simple, year-round payment offer.

Bill Dickason Chevrolet

Dickason bought McKaig Chevrolet Buick in Gladewater, in East Texas, from Mark Abernathy and renamed it Bill Dickason Chevrolet Buick, Auto Remarketing reported, citing Performance Brokerage Services. By 2023 the store was operating as Bill Dickason Chevrolet, KLTV reported. It sits under his Dickason Auto Group, and its website, bdchevy.com, is the one listed for him on older profiles. The Gladewater store also serves the nearby Longview area.

Dickason Honda of Paris

On April 30, 2026, Dickason and partner Steve Hall closed on the purchase of Mathews Honda of Paris, Texas, from Mathews Auto Group, CDG News reported. The store near the Oklahoma border was renamed Dickason Honda of Paris and kept its existing staff, according to MyParisTexas. The seller, John Mathews, kept his Nissan store in Paris and said he wanted to put money into the full-size truck segment; he described Dickason and Hall as two highly respected operators in the Texas auto business. The price was not disclosed. The deal gave Dickason a third franchise brand, alongside Kia and Chevrolet, and extended his footprint into northeast Texas.

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Career timeline

Why car dealer wealth is hard to estimate

A dealership's value depends on the franchise, its sales volume, its real estate and its debts, and ownership is often split among partners, as in the Paris Honda deal. Revenue figures for Southwest Kia and the Dickason stores have not been published. Without those, and without knowing whether Dickason owns the land under his stores, no honest estimate can be made. Brokers such as Haig Partners, which advised on the Honda sale, have said Texas remains one of the most active markets for dealership deals, which suggests franchise values there are high, but that does not translate into a number for any one owner.

Early life, education and family

Reliable sources say little about Dickason's background. The old page's claims about his wife's name, his college degrees, his football hobby and a family of dealers could not be verified and have been removed, as have its age, height and weight figures.

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Net worth compared

Another dealer on this site is Bob Nouri, co-owner of Nouri/Shaver Automotive Group, which reported more than $2 billion in revenue in 2024. Like Dickason, Nouri has no net worth figure from a reputable publisher.

How this page was checked

Facts here come from trade press (CDG News, Auto Remarketing), local news (KLTV, MyParisTexas) and a Southwest Kia press release. This page will add a net worth figure if a reputable publisher releases one.