Bill Henniger Net Worth 2026: Rogue Fitness Owner and CEO

No reputable outlet has published an estimate of Bill Henniger's net worth. An earlier version of this page gave $71 million and a yearly income of $2.5 million without any source, and both figures have been removed. What is documented is the company: Henniger is the founder, CEO and, according to Men's Health, the sole owner of Rogue Fitness, the Columbus, Ohio maker of barbells, racks and other strength equipment. Rogue employed about 1,400 people worldwide in 2022, according to Wikipedia, and has grown without outside investors or debt, Columbus CEO reported.

What is Bill Henniger's net worth?

There is no net worth figure for Henniger from Forbes, Bloomberg, Celebrity Net Worth or any other reputable business outlet. Rogue is private (its legal name is Coulter Ventures, LLC) and has declined to disclose revenue. Inc. noted in 2018 that the company would not share sales figures, and that remains the case.

Because he owns the company outright, his wealth is essentially the value of Rogue plus its real estate. Rogue owns a large factory and headquarters campus in Columbus's Milo-Grogan neighborhood, and it is expanding it again in 2025 and 2026. But without revenue or profit data, any dollar value for the business, or for Henniger, would be a guess.

Bill Henniger's yearly earnings, monthly income and salary

His salary and income have never been published. The table that appeared here before ($2.5 million a year, about $208,000 a month and $6,000 a day) had no source and has been removed. As the sole owner of a private manufacturer, his earnings come from the company's profits, which are not disclosed.

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How Rogue Fitness was built

Henniger was an Air Force veteran working as an industrial engineer at General Motors when he took up CrossFit in 2005, Men's Health reported. At GM he made transmission parts, which taught him how to machine and heat-treat steel, the same skills he later applied to barbells.

• 2006: while still at GM and working on an MBA at the University of Michigan, he buys the rights to open CrossFit gyms in Toledo and Columbus and builds a gym in his Toledo garage, Inc. reported. Frustrated at buying equipment from many different suppliers, he starts Rogue as an online store selling other brands.
• 2007: cashes out part of his 401(k), moves to Columbus and opens a gym there, with Rogue in a 5,000-square-foot space next door.
• 2009-2010: starts supplying the CrossFit Games and becomes its sole equipment provider in 2010.
• 2012: moves into its own manufacturing and warehousing, stocking everything it makes so orders ship in one business day. Buys Nebula Fitness.
• 2014: runs a 175,000-square-foot plant and launches Rogue Europe in Finland.
• 2017-2018: opens a roughly 600,000-square-foot headquarters and factory on the former Timken site in Milo-Grogan. Becomes official supplier to USA Weightlifting, the Arnold Strongman Classic and the World's Strongest Man. Acquires Pendlay, OSO Barbell and Reflex Fitness Products. Is named a contender for Inc.'s 2018 Company of the Year.
• 2020: named a finalist for Columbus CEO's CEO of the Year. The magazine reported 1,200 employees, up from 500 in 2015, and a $25 an hour minimum wage during the pandemic.
• 2022: buys powerlifting equipment maker Ghost Strong.

What Rogue sells and sponsors

Rogue makes barbells, plates, racks, dumbbells, kettlebells and conditioning machines such as its Echo Bike, and sells to home gyms, CrossFit boxes, colleges, pro teams and the military. It runs the Rogue Invitational, a CrossFit competition that Wikipedia describes as having the largest prize purse outside the CrossFit Games. In 2020 the company briefly cut ties with CrossFit over comments by its then-CEO, Greg Glassman, and resumed them after he left.

Recent changes (2025-2026)

• Factory expansion: in July 2025, the Columbus Dispatch reported that Rogue had applied for a tax break on a 270,000-square-foot addition to its Milo-Grogan complex, estimated at $48.2 million. The site then had 665 workers. In September 2026 The Barbell Spin reported that the addition would bring the campus to about 1 million square feet and house a new laser-cutting operation able to process up to 250,000 pounds of steel a day.
• XENOM investment: in February 2026 Rogue co-led a $15 million seed round in XENOM, a new stadium-scale fitness competition, and became its official equipment supplier, law firm Wilson Sonsini reported.

Early life and family

Henniger is an Air Force veteran from Ohio. His exact birth date is not public. Men's Health described him as 44 in late 2019, which puts him at about 51 in 2026. The height and weight on the earlier page had no source and have been removed.

Bill Henniger wife

His wife is Caity Matter Henniger, a former Ohio State basketball player and early CrossFit athlete. Columbus CEO identified her in 2020 as Rogue's chief sales officer, and she works alongside him in running the company.

Education

Inc. reported that in 2006 Henniger was working toward an MBA at the University of Michigan while employed at GM. Other details of his education that appeared on this page before, including a degree from the "University of Ohio," could not be verified and have been removed.

Professional life

Henniger remains founder and CEO of Rogue. He is known for keeping manufacturing in the United States and for the military phrase "high speed, low drag," which he told Men's Health guides everything from product design to his workouts. The Columbus headquarters includes two employee gyms and a showroom.

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Net worth compared

For other fitness business owners on this site, see Aarron Lambo, a bodybuilder and gym founder, and Casey Zander, who runs an online fitness business. Rogue, with a million-square-foot campus and over a thousand staff, operates on a much larger industrial scale than either.

Why there is no reliable figure

Rogue has never taken outside investment, so there is no funding round or valuation to anchor an estimate, and it does not publish revenue. Third-party revenue guesses from data sites vary widely and are not based on disclosed numbers. Until a reputable outlet reports Rogue's sales or a valuation, a net worth figure for Henniger cannot be sourced.

Contact details

This page does not publish personal phone numbers or addresses. Rogue Fitness can be contacted through its official website.