Bert Kuntz Net Worth 2026

No reputable outlet has published a net worth for Bert Kuntz, the former Army Green Beret who founded the Wyoming ranch-lifestyle brand Bison Union. The $15.3 million figure and $500,000 yearly income that appear online have no source. His income comes from a group of small, privately owned businesses he runs with his wife, Candace Appleton-Kuntz, plus earlier television work.

What is Bert Kuntz's net worth?

Forbes, Bloomberg and Celebrity Net Worth have not estimated his wealth, and none of his companies report sales. Bison Union is a small, family-run brand, so a precise figure cannot be verified. What is documented is how he earns a living, set out below.

Where the money comes from

Bison Union Company

Bison Union sells T-shirts, hats and other apparel with Western and ranching artwork, along with coffee and handmade bison-leather cowboy boots. Its slogan encourages customers to "be the bison." We Are The Mighty included Kuntz in a 2019 list of veteran entrepreneurs worth following and described the brand as aimed at ranchers and working people.

Bison Union Coffee

The coffee arm began around 2018. ABC 7 Amarillo reported that year that Bison Union Coffee was half owned by Black Rifle Coffee Company, the veteran-founded roaster started by Evan Hafer, and that Kuntz described the growth as slow and deliberate. Kuntz and his wife had worked full time for Black Rifle before building their own brand, according to The Sheridan Press.

In June 2019 the couple opened a Bison Union Coffee storefront on Main Street in Sheridan, Wyoming, next to Bighorn Design, the local shop that was making about 150,000 hats a year for Black Rifle and Bison Union combined. The store roasts coffee on site and donates $1 from each cup it sells to the Working Ranch Cowboys Association, which supports ranching families in crisis. The association, founded in 1995 in Amarillo, had given more than $4.5 million to cowboy and ranching families through its crisis and scholarship funds by 2018, according to Tri-State Livestock News.

Other businesses

The Sheridan Press reported in 2019 that the couple owned five businesses: Bison Union, Bison Union Coffee, Pawn River, Land & Bison, and a then-unreleased project called Sugar Drawers. Candace was also preparing to open Bootlegger Pottery, a women-owned pottery business in downtown Sheridan.

Television

Kuntz was one of the instructors on History's 2016 series The Selection: Special Operations Experiment, produced by Peter Berg's Film 45 and Bunim/Murray, in which veteran special operators put 30 civilians through selection-style tests. The Hollywood Reporter reported that he and Berg also hosted a Veterans Day marathon of Berg's History docuseries The Warfighters. Fees for these appearances were not disclosed.

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Military career

Before business, Kuntz served in the U.S. Army Special Forces as a Green Beret. Military.com's 2021 interview series To, Through, and After, hosted by former Navy SEAL Stew Smith, identified him as a former Special Forces medic (18D), the specialty that trains Green Berets as advanced field medics. He has summed up his move to ranch life by saying he swapped his Green Beret for Muck boots and flannel.

The previous version of this page claimed he earned a bachelor's degree from a "Special Operations Medical Training Center" and a master's degree from an unnamed university. The Special Operations medical course is military training, not a degree, and we found no record of either degree, so both claims have been removed.

Bert Kuntz's wife

Kuntz is married to Candace Appleton-Kuntz, his business partner. The two cut the ribbon on the Sheridan coffee store together in 2019, and We Are The Mighty reported that they run the company from Sheridan with their four dogs. The long passage of generic praise about their marriage in the old version of this page has been cut.

Age, height and weight

Kuntz's date of birth has not been published, and no reliable source lists his height or weight. The earlier figures (42 years old, 6 feet 1 inch, 92 kg) had no source and were removed, along with the invented childhood description.

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Timeline

• Army career: serves as a Special Forces medic (18D) and Green Beret.
• 2016: instructor on History's The Selection; co-hosts The Warfighters marathon with Peter Berg.
• 2018: Bison Union Coffee launches, half owned by Black Rifle Coffee.
• 2019: opens the Sheridan, Wyoming, coffee storefront; named among notable veteran entrepreneurs by We Are The Mighty.
• 2021: featured on Military.com's To, Through, and After.

Why there is no reliable figure

Kuntz's companies are small private businesses, and none of the coverage includes revenue, profit or valuation. The Black Rifle partnership in the coffee brand has not been updated in public reporting since 2018. Without financial disclosures, any net worth number would be guesswork, which is why this page does not give one.