Devon Levesque Net Worth 2026: Promix, Rythm and Sweet Honey Farm
Devon Levesque co-founded Promix and Rythm Health and built Sweet Honey Farm, listed at $4.95 million in 2026. No reputable outlet has published his net worth.
- Full name
- Devon Levesque
- Profession
- Fitness creator and entrepreneur
- Nationality
- American
- Source of wealth
- Promix, Rythm Health, Sweet Honey Farm, social media sponsorships
In this article
No reputable outlet has published an estimate of Devon Levesque's net worth, so the $5 million figure that appeared here before, which had no source, has been removed. Levesque is a fitness creator and serial entrepreneur with more than a million Instagram followers. He co-founded supplement company Promix, which was sold to private equity firm Paine Schwartz in 2025; co-founded blood-testing startup Rythm Health, valued at $100 million in its Series A; and built Sweet Honey Farm, a New Jersey wellness compound that he listed for sale in July 2026 at $4.95 million.
What is Devon Levesque's net worth?
There is no reliable figure. The Promix sale price was not disclosed, and his share of Promix and Rythm Health is not public. The clearest dollar amounts on record are real estate: he bought Sweet Honey Farm in 2022 for $1.55 million and spent about $3 million renovating it, according to Mansion Global, before listing it for $4.95 million. In 2020 he told Business Insider that between his jobs, sponsorships and consulting he made close to seven figures a year.
The earlier version of this page claimed he earned $5 million a year (and, in the same list, $42,000 a month), and gave a height, weight and an age of 32. None had a source, and the income numbers contradicted each other. They have been removed.

Where his money comes from
| Venture | What is known | Source |
|---|---|---|
| Don't Be a Pig | Coaching business launched 2017; sold to New York gym Performix House for an undisclosed sum, where he became a partner | Business Insider, 2020 |
| Promix | Co-founded nutrition supplement company; sold to Paine Schwartz in 2025 | New York Times via Economic Times, 2026 |
| Rythm Health | At-home blood-testing company started in 2025; valued at $100 million in a Series A | New York Times via Economic Times |
| Sweet Honey Farm | Wellness and farm club in Marlboro, New Jersey; bought for $1.55 million, about $3 million in renovations, listed at $4.95 million in 2026 | Mansion Global |
| Runningman | Three-day running and wellness festival near Atlanta, co-founded with Jesse Itzler; about 1,500 attendees expected in 2025 | Athletech News |
| Social media | 1.1 million to 1.4 million Instagram followers, plus sponsorships | NYT; Mansion Global |
Early life and education
Levesque grew up on a family farm, where chores included riding horses and milking cows. Reports disagree on where: Patch called him a New Hampshire native, while Mansion Global said the farm was in Idaho. He attended a military academy in Pennsylvania, then moved to Long Island and New Jersey, Patch reported.
He played Division 1 college football on scholarship. Business Insider reported that his father and grandfather were both professional weightlifters, and that he left his sponsored degree in psychology and business at 23 to manage a nightclub. The earlier version of this page said he graduated from LIU Post; given Business Insider's account that he left his degree program, we have not repeated that claim.
Levesque has said his father's death by suicide when he was 16 is why he campaigns for mental health awareness.
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Career
After a year in hospitality he was briefly unemployed, then began training a contact who wanted to lose weight. Referrals followed, and in 2017 he launched Don't Be a Pig, which combined physical and mental coaching. Two years later he sold it to Performix House, a $900-a-month gym in New York, and became a partner there.
He then moved into consumer health, co-founding Promix and later Rythm Health, and into events with Runningman. He told Athletech News he met Jesse Itzler through shared values rather than business, when he had a nutrition company and Itzler ran the 29029 endurance events.
The earlier version of this page described him as founder of The DML Group and Creator & Co. and as an investor in Playbook Technologies. We could not confirm those roles in a reliable source.
Stunts and expeditions
- 2020: Bear-crawled the full 26.2 miles of the New York City Marathon route to raise awareness for mental health and veterans.
- May 2024: Summited Mount Everest and did a backflip on the summit, Outside reported.
- He has also climbed Kilimanjaro, Aconcagua and Antarctica's Vinson Massif and biked across the United States, and planned to climb Denali in 2026, according to the New York Times.
Sweet Honey Farm
Levesque bought the 10-acre property in the Morganville section of Marlboro; Patch dated the purchase to 2021, while the New York Times and Mansion Global said 2022. He first used it as a private retreat, then turned it into a members' community-supported farm when his videos drew strangers onto the land. The farmhouse dates to 1836, and the grounds include a greenhouse, cafe, 50-person sauna, a gym in a converted barn, a saltwater pool and a basketball court.
In January 2026 the New York Times reported 197 active members and a waiting list of 14,000, and said he likes to vet prospective members in the sauna. The farm grows about 100 types of vegetables without pesticides and supplies restaurants and hotels including 1 Hotel Brooklyn Bridge.
Recent changes (2025 to 2026)
The Promix sale and the Rythm Health launch both came in 2025. In July 2026 he listed Sweet Honey Farm with Douglas Elliman for $4.95 million; he was 34 at the time, Mansion Global reported.
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Why no estimate exists
Levesque's biggest financial events, the Promix exit and his Rythm Health stake, have undisclosed terms. The farm's asking price is not a sale price, and his renovation spending is only what he told a reporter. Until a reputable outlet reports his holdings, his net worth is unknown.
Frequently asked questions
What is Devon Levesque's net worth?
No reputable outlet has published an estimate of Devon Levesque's net worth. He co-founded Promix, sold to Paine Schwartz in 2025, and Rythm Health, valued at $100 million, and listed his Sweet Honey Farm for $4.95 million in 2026, but his stakes are not disclosed.
How old is Devon Levesque?
Mansion Global reported that Devon Levesque was 34 in July 2026, and the New York Times gave his age as 33 in January 2026. His exact birth date has not been published.
What is Devon Levesque known for?
Levesque is known for bear-crawling the entire New York City Marathon in 2020, doing a backflip on the summit of Mount Everest in 2024, his fitness content for more than a million Instagram followers, and Sweet Honey Farm in New Jersey.
What companies has Devon Levesque founded?
Levesque launched coaching business Don't Be a Pig in 2017 and sold it to Performix House. He co-founded supplement brand Promix, blood-testing company Rythm Health, the Runningman festival with Jesse Itzler, and Sweet Honey Farm.
Is Devon Levesque selling Sweet Honey Farm?
Yes. In July 2026 Levesque listed Sweet Honey Farm in Morganville, New Jersey, for $4.95 million with Douglas Elliman. He bought it in 2022 for $1.55 million and said he spent about $3 million renovating it, Mansion Global reported.
Sources
- The New York Times (via The Economic Times): https://m.economictimes.com/magazines/luxury/its-a-farm-a-gym-and-a-club-where-deals-get-made-in-the-sauna/articleshow/126977746.cms
- Mansion Global: https://www.mansionglobal.com/articles/fitness-influencer-who-bear-crawled-entire-marathon-turned-this-new-jersey-farm-into-a-wellness-compound-29cc5d2d
- Business Insider: https://www.businessinsider.com/6-motivation-tips-fitness-entrepreneur-unemployed-six-figure-salary-around-2020-7
- Athletech News: https://athletechnews.com/devon-levesque-rise-of-runningman-community-wellness/
- Outside: https://www.outsideonline.com/outdoor-adventure/everest/mount-everest-backflip/
- Patch: https://patch.com/new-jersey/marlboro-coltsneck/new-farm-aims-nurture-family-sense-community-marlboro







