Brooks Powell Net Worth 2026: Cheers Founder and Shark Tank

No reputable outlet has published a net worth estimate for Brooks Powell, so this page does not give one. The $10 million figure on an earlier version of this page had no source and has been removed. His wealth is tied to Cheers, the Houston after-alcohol supplement company he founded while at Princeton. Inc. reported in 2024 that Cheers was on track for more than $15 million in revenue that year.

What is Brooks Powell's net worth?

Cheers is privately held, and no publication has reported a company valuation or Powell's ownership share. Without those two numbers there is no sound basis for a personal net worth figure.

What has been published is the company's revenue record, much of it from Powell himself. In a 2021 interview he said Cheers made about $400,000 in revenue and lost about $30,000 in the year it was filmed for Shark Tank, and brought in about $10.4 million in revenue with roughly $1.7 million in net income in 2020 (Adam Mendler interview). Inc. later reported sales of $7.3 million in 2018, up from $500,000 in 2017, and a 2024 revenue projection above $15 million (Inc.). Those are company figures, not his personal income.

Brooks Powell's yearly earnings, monthly income and salary

His salary as CEO has not been disclosed. Earlier versions of this page listed $550,000 a year, $42,000 a month and $1,400 a day. Those numbers had no source and have been removed. As the founder of a profitable private company, his income can include salary and a share of profits, but neither is public.

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What Cheers does

Cheers sells supplements meant to reduce the next-day effects of drinking. Its key ingredient is dihydromyricetin (DHM), a natural plant extract. Powell has compared the product to sunscreen for alcohol: taken after drinking to limit the damage rather than to cure a hangover after the fact (NJ.com). The company began as Thrive+ and renamed itself Cheers in early 2019 after raising money (InnovationMap). By 2024 Inc. reported its products were stocked at Walgreens, Albertsons and Wegmans.

An earlier version of this page described Cheers as a health and fitness company and Powell as an alcohol supplier. Neither is accurate: Cheers makes supplements for people who drink, and it does not sell alcohol.

Career timeline

Shark Tank

Powell's Shark Tank episode aired on February 25, 2018 (NJ.com). He asked for $400,000 for a 10 percent stake, which valued the company at $4 million. Mark Cuban questioned the science behind the product at length and declined to invest; Robert Herjavec and guest shark Bethenny Frankel later told Powell he had let Cuban take over the pitch, and none of the investors made an offer (Inc.).

The rejection did not slow sales. Inc. reported that the company took in $90,000 on the day the episode aired and about $50,000 a day for the rest of that month, compared with around $10,000 a day before. Before the episode, NJ.com reported the company's annualized revenue run rate had grown from $50,000 to $4 million in nine months.

Early life and family

Powell is a Houston native. He has said that after graduating he and his wife moved back to Houston into a small apartment, and that his parents, who ran a convenience store, helped him pack and ship orders from their living room in the early days (Adam Mendler interview).

An earlier version of this page said his parents owned a bar and that he planned to go into the alcohol business after high school. The only first-hand account says they ran a convenience store, so that has been corrected.

Brooks Powell's wife

Powell has mentioned his wife in interviews but has not named her in any source we could find. An earlier version of this page gave a name and said they had been married two years; neither claim was sourced, so both have been removed.

Education

Powell attended Princeton University and graduated in 2017 (Keller Center, Princeton). He came across the research on DHM as a sophomore and worked with professors to check whether it was safe and effective. Before the Shark Tank appearance, NJ.com reported that two Princeton biotech professors sat on the company's advisory board and that its research was done at Princeton through sponsored research agreements. Claims on an earlier version of this page about his grades and plans for law school had no source and have been removed.

Age and height

His date of birth is not published. Given that he was a Princeton sophomore around 2012-2013 and graduated in 2017, he is likely in his early-to-mid thirties, but no source states his age. His height is not documented, and the figure on an earlier version of this page has been removed.

Net worth compared

Powell is one of several founders on this site whose companies were turned down on Shark Tank or went on to grow after the show. Compare Bee D'Vine, the honey wine brand that appeared on the show. As with Powell, no reputable outlet has published a personal net worth for the founders behind it.

Read also: Cathleen Trigg Jones Net Worth

Why no estimate is given

The revenue figures for Cheers are unusually detailed for a private company, but revenue is not wealth. A reliable estimate would need the company's valuation and Powell's remaining stake after outside investment, and neither has been reported. Revenue numbers from Powell's own interviews and social posts are also self-reported. Until a reputable outlet values the company or his holding, the honest answer is that his net worth is not known.