Audie Attar Net Worth 2026: Paradigm Sports CEO, McGregor's Manager

No reputable outlet has published a net worth figure for Audie Attar, the founder and CEO of Paradigm Sports and longtime manager of Conor McGregor. The $23.5 million number this page used to show had no source and has been removed. His wealth comes from Paradigm's management fees and from equity he has taken in brands built with his clients, most notably Proper No. Twelve Irish whiskey.

What is Audie Attar's net worth?

Attar's companies are private, and he has never disclosed what his stakes are worth. The closest public numbers are for the deals around him. Boardroom reported that a majority stake in Proper No. Twelve was sold to Proximo Spirits in 2021 at a $600 million valuation. Wikipedia, citing Sportico, says Attar became a minority partner in the whiskey company in 2018. Neither source says how large his share was or what he received.

In short, Attar has had a piece of at least one nine-figure deal, but there is no verified total. Treat any single figure you see online as a guess.

Audie Attar's yearly earnings, monthly income and salary

Attar's pay is not public. As a manager, Paradigm typically earns a share of clients' fight purses, endorsements and business deals, but the firm has not disclosed its commission rates or revenue. The yearly, monthly and daily income figures that used to appear here ($1 million a year) were not based on any source and have been removed.

Where the money comes from

• Paradigm Sports. He founded the agency in November 2009, according to the SUMA Acquisition Corp. filing with the SEC. Early clients included Chris Lytle, Michael Bisping, Conor McGregor, Chris Weidman and Stephen Thompson, plus some NFL and MLB players (Wikipedia). The firm has since expanded into licensing, products and content.
• Proper No. Twelve. Attar co-founded Eire Born Spirits, the company behind the whiskey, in January 2018 and was a director until November 2022 (SEC filing).
• Other brands with McGregor. Boardroom lists Forged Irish Stout, pain relief brand TIDL Sport, McGregor FAST and August McGregor. The SEC filing says Attar has been a TIDL director since June 2020.
• Tech and startups. Paradigm led an early round in Huupe, a smart basketball hoop maker, and Attar has sat on Huupe's board since January 2022. In January 2025 he founded One Eighty Venture Studios, a startup incubator.
• Film. He was an executive producer on Amazon's 2024 Road House remake, which starred McGregor (Boardroom).

Early life and family

Attar was born in Baghdad on September 13, 1980, and moved to the United States with his parents at age two. The family settled in Claremont, California (Wikipedia). His father, Al, had come to the U.S. in the 1950s and earned several degrees before returning to the Middle East to start a business.

Attar played football at Claremont High School and was later inducted into its Hall of Fame. His older brother, Eddie, was murdered while Attar was a high school sophomore. Attar has Eddie's name tattooed in Arabic on his shoulder and spoke about the loss in a 2020 interview published by the Harvard Journal of Sports and Entertainment Law.

Audie Attar's wife

Attar married in 2003 and has two daughters, according to Wikipedia, which cites the Irish Times and the Los Angeles Times. His wife's name is not given in those sources, and she is not a public figure, so this page does not speculate further.

Education

Attar went to UCLA on a football scholarship and majored in sociology. He was dismissed from the team before his senior season after a bar fight that began with an anti-Muslim insult, then played a season at Idaho State before returning to UCLA to graduate in 2002 (Boardroom). He later earned an MBA from Pepperdine University and a certificate in dispute resolution from Pepperdine's Straus Institute. The earlier claim that he studied at "the University of California" before an MBA was close but incomplete; the "Attar Group" financial adviser job mentioned before could not be verified and has been removed.

Professional life

Paradigm's own media page also lists a Dubai office opened to scout new fighters, and deals for clients such as Michael "Venom" Page and Indian fighter Anshul Jubli (Paradigm Sports).

The Manny Pacquiao lawsuit

Attar's biggest public legal fight involved Pacquiao. Paradigm sued the boxer in 2021, saying he broke an exclusive deal by moving toward a fight arranged by another manager, and sought to recover a $3.3 million advance. In 2023 the court awarded Paradigm $5.1 million, made up of the $3.3 million advance and $1.8 million in punitive damages. In August 2024 a judge overturned that verdict, finding that Attar did not hold the talent-agency license California law required when the contract was signed (Wikipedia, citing ESPN, Yahoo Sports and MMA Fighting).

Age, height and weight

Attar was born on September 13, 1980, so he turned 46 in September 2026. His March 2026 SEC filing lists his age as 45 at that time. His height and weight have not been published by a reliable source; the numbers on the earlier version of this page have been removed.

Net worth compared

Attar's best-known client is McGregor. For other combat sports money stories, see Jon Jones, whom Celebrity Net Worth puts at $8 million, and Quinton "Rampage" Jackson, at $4 million by the same publisher. Both figures are the publisher's estimates as reported in our profiles. Related reading on this site: Alec From Shriners.

Why there is no reliable figure

Paradigm, Eire Born Spirits, TIDL and Huupe are all private. The SEC filing that describes his roles does not list his holdings, and the whiskey sale reports give the brand's valuation, not Attar's cut. Until one of those numbers becomes public, a responsible estimate is not possible.