Ann Herbert Net Worth 2026: Former Nike Executive Ann Hebert
No reliable net worth exists for former Nike executive Ann Hebert. Here is what is documented about her career and her 2021 resignation.
- Full name
- Ann Hebert
- Profession
- Former VP and GM, Nike North America
- Nationality
- American
- Source of wealth
- Nike executive career
In this article
No reputable outlet has published a net worth for Ann Hebert (often misspelled "Ann Herbert"), the former Nike vice president and general manager for North America who resigned in March 2021. The $10 million figure on older pages has no source. What is documented is a Nike career of more than 25 years that ended days after Bloomberg Businessweek reported that her teenage son ran a sneaker-resale business using a credit card in her name.
What is Ann Hebert's net worth?
Forbes, Bloomberg and Celebrity Net Worth have not estimated it. Although Nike is a public company, it discloses pay only for its top named executive officers, and Hebert was not one of them, so her salary, bonuses and stock awards were never made public. Any net worth figure for her is therefore a guess. The earlier version of this page cited a Glassdoor average for Nike vice presidents; an average of self-reported salaries says nothing reliable about one executive's pay and has been removed as a basis for any estimate.

Career at Nike
Hebert spent more than 25 years at Nike, CBS News reported, rising through sales and merchandising roles to senior leadership. In 2020 she was promoted to vice president and general manager of Nike's North America business, the company's largest region. Nike said at the time that she had been instrumental in accelerating its Consumer Direct Offense, the strategy of selling more directly to shoppers through Nike's own app and website and relying less on outside retailers.
That strategy is part of what made her son's story so awkward for the company. Bloomberg noted that the direct-to-consumer push, with limited online releases of popular sneakers, helped fuel the booming resale market.
The earlier version of this page listed a detailed year-by-year sequence of her Nike titles from 1995 onward and said she studied finance at "the University of Ohio." We could not confirm those details in any published source and have removed them.
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Resignation and the sneaker-resale controversy
In late February 2021, Bloomberg Businessweek published a feature on the sneaker-resale market that profiled Joe Hebert, then 19, and his company West Coast Streetwear. According to the coverage that followed:
- Joe Hebert used bots and groups of helpers to buy large numbers of limited-edition sneakers, including Yeezy Boost 350 pairs, and resell them at higher prices.
- He said he spent more than $132,000 on one batch of Yeezys and made about a $20,000 profit on it.
- To show his revenue, he sent the reporter a statement for an American Express corporate card that carried his mother's name.
- He said that before the pandemic surge his business was bringing in nearly $200,000 in revenue in most months, typically at margins of 10% to 20%.
- He also sold paid subscribers information about upcoming online releases.
Joe Hebert told Bloomberg he had never received inside information from his mother. A Nike spokesperson said Ann Hebert had disclosed relevant information about her son's business to the company in 2018 and that Nike had found no conflict of interest.
On March 1, 2021, Nike announced that Hebert had decided to resign, effective immediately, Reuters reported, and said it would name a new head for North America shortly. She has not commented publicly on the reasons.
A week later, Women's Wear Daily reported that Nike had named Sarah Mensah, previously vice president and general manager for Asia Pacific and Latin America, to succeed Hebert as head of North America, reporting to Heidi O'Neill, president of consumer and marketplace. Amy Montaigne took over Mensah's former role. Nike framed the reshuffle as a way to keep momentum in its consumer-direct push. Bloomberg later described the episode as exposing the uneasy relationship between sneaker makers and the resellers who profit from their brands.

Family
Hebert's son Joe grew up in Eugene, Oregon, and began reselling sneakers in high school. The earlier version of this page described her son as "58 years old" and named her husband as "Pascal Herbert"; neither claim has a source, and both have been removed. No reliable outlet has reported details of her marriage.
After Nike
Hebert has kept a low profile since 2021, and no reputable outlet has reported a new executive role. Social media posts claiming she was named president of Foot Locker are not supported by any news report or company announcement.
Age, height and weight
Her date of birth has not been published, and no reliable source gives her age, height or weight. The earlier claim that she was 58 in 2023 had no source.
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Why there is no reliable figure
Senior vice presidents at large public companies can earn substantial salaries and stock, but Nike never disclosed Hebert's pay, and her holdings of Nike shares are not reported in public filings. Without those numbers, and with no estimate from a reputable publisher, her net worth is not publicly known.
Frequently asked questions
What is Ann Herbert's net worth?
No reputable outlet has published a net worth for former Nike executive Ann Hebert, often misspelled Herbert. The $10 million figure seen online has no source. She was not a named executive officer, so Nike never disclosed her salary or stock awards.
Why did Ann Hebert resign from Nike?
Hebert resigned on March 1, 2021, days after Bloomberg Businessweek reported that her 19-year-old son Joe ran a sneaker-resale business and had used a credit card in her name. Nike said she decided to resign; it had said she disclosed his business in 2018 and found no conflict.
What was Ann Hebert's job at Nike?
Ann Hebert was vice president and general manager of Nike's North America business, a role she was promoted to in 2020. She had worked at Nike for more than 25 years and was credited with advancing its Consumer Direct Offense strategy.
What was the scandal involving Ann Hebert's son?
Her son Joe Hebert ran West Coast Streetwear, which used bots to buy limited sneakers and resell them. He told Bloomberg he spent over $132,000 on Yeezys for a roughly $20,000 profit and shared a corporate card statement bearing his mother's name. He denied getting inside information.
Who is Ann Hebert's husband?
No reliable source names Ann Hebert's husband. An earlier version of this page said she was married to "Pascal Herbert," but that claim had no source and was removed. Her son Joe grew up in Eugene, Oregon.
How old is Ann Hebert?
Ann Hebert's date of birth has not been published by any reliable source. The earlier claim that she was 58 in 2023 had no basis. She worked at Nike for more than 25 years before resigning in 2021.
Sources
- Reuters (via Jerusalem Post): https://www.jpost.com/international/nike-executive-quits-abruptly-after-her-son-illegally-resells-sneakers-660673
- CBS News (via News 9): https://www.news9.com/story/603fa2b9d38ab20ba6484594/nike-executive-resigns-after-report-reveals-teen-son-used-her-corporate-credit-card-to-fund-resale-sneaker-business
- WWD: https://wwd.com/fashion-news/fashion-scoops/feature/nike-successor-senior-executive-son-sneaker-resell-business-1234775022/
- WBT: https://wbt.com/15638/nike-executive-resigns-after-sons-sneaker-business-exposed/
- Bloomberg: https://www.bloomberg.com/news/articles/2021-03-02/nike-s-executive-saga-exposes-uneasy-relationship-with-resellers







