Addison Rae Net Worth 2026: From TikTok Deals to a Pop Career

Addison Rae's net worth is about $25 million, according to Celebrity Net Worth (checked September 2026). Most of it was made between 2020 and 2022, when she was the best-paid creator on TikTok and brands paid heavily for a post on her account. Since 2024 the money has shifted toward music: a Columbia Records album, a sold-out first tour and a Grammy nomination.

Not every outlet agrees. AOL, summarizing the published figures in October 2025, noted that Forbes' numbers for her are far lower, around $5 million. That figure reflects yearly earnings from Forbes' creator lists, not total wealth, which explains much of the gap.

Where the money comes from

TikTok brand deals

Rae began posting dance videos in 2019 and had over one million followers within months. By May 2026 she had more than 88 million TikTok followers, per Wikipedia. Forbes named her the highest-earning TikTok star of 2020, with $5 million in pretax earnings, $1 million more than Charli D'Amelio, Celebrity Net Worth reports. Her earnings rose to $9 million in 2021.

According to AOL, Forbes found that about two-thirds of her 2020 income came from brand work on TikTok with companies such as Reebok and Daniel Wellington. Other partners over the years have included American Eagle, Hollister and L'Oréal. On a 2020 podcast she said the most she had heard of anyone earning for a single TikTok post was $90,000. That is a comment about the market, not a disclosure of her own rate. Forbes ranked her third on its 2022 list of highest-paid TikTok stars and 30th on its Top Creators list for 2025, AOL notes.

Music

Music is her main business now. She released her first single, "Obsessed," in 2021 and the EP AR on the label Sandlot in 2023. After signing with Columbia Records in 2024 she released "Diet Pepsi," which reached No. 54 on the Billboard Hot 100. Her debut album, Addison, came out on June 6, 2025, and opened at No. 4 on the Billboard 200 with 48,500 album-equivalent units, including 23,000 pure sales.

Touring followed. The Addison Tour ran from August to November 2025 across Europe, North America and Australia, and Billboard reports that multiple dates sold out. She opened for Lana Del Rey at Wembley Stadium in July 2025 and played the main stage at Coachella in April 2026. Ticket grosses and royalty income have not been published.

Acting

Her first feature role was in Netflix's He's All That (2021). The Hollywood Reporter reported that she was paid a low six-figure fee, AOL notes, and Celebrity Net Worth reports she later signed a multi-picture deal with Netflix. She also appeared in the horror film Thanksgiving (2023) and in Netflix's Monster: The Ed Gein Story. Her next film, Animal Friends with Ryan Reynolds, is set for release on January 22, 2027.

Brand partnerships and licensing

• Lucky Brand. An ongoing collaboration; in March 2026 they launched the Addison Ultra Low Short.
• Fortnite. Epic Games added her to its Icon Series on August 6, 2026, with outfits based on her music videos and tour, plus "Diet Pepsi" and "Fame Is a Gun" as in-game tracks. Terms were not disclosed.
• Item Beauty. She co-founded this cosmetics brand in 2020 and served as its Chief Innovation Officer. It was discontinued in 2023, so it no longer adds to her wealth.

Career timeline

Addison Rae Easterling was born on October 6, 2000, in Lafayette, Louisiana. She competed in dance from the age of six and studied sports broadcasting at Louisiana State University before leaving to work full time in Los Angeles.

Recent changes (2025 to 2026)

• From creator to pop act. The album, the tour and the Grammy nomination turned her from a social media star into a touring musician. Google searches for her peaked in October 2025, during the tour.
• Festival season. In 2026 she played Lollapalooza in Chile, Argentina and Brazil in March and Coachella's main stage in April.
• New licensing income. The Fortnite deal in August 2026 and the expanded Lucky Brand line are both new income streams.
• Estimate unchanged. Celebrity Net Worth has kept her at $25 million, the same figure AOL cited in October 2025. No publisher has yet raised it for the music years.

Assets

Her one reported property is a house in the Tarzana neighborhood of Los Angeles. Celebrity Net Worth says real estate records show she bought it in 2019 for $3.006 million. The six-bedroom home has about 6,399 square feet on a 0.58-acre lot, with an infinity pool. No later sale or other purchase has been reported by the outlets we checked.

Her other assets are her music catalog and her share of the Columbia recordings, whose terms are private. In January 2021 she gave the $1 million prize from an all-star Mario Tennis Aces tournament to the charity No Kid Hungry.

Net worth compared

Sabrina Carpenter is the closest comparison: a young pop singer whose estimate is almost the same, though hers comes mostly from music and Rae's mostly from her social media years. Ice Spice, who also went viral online before signing with a major label, is estimated at about a third of Rae's figure. Rae is a friend of the Kardashian family and appeared on Keeping Up with the Kardashians, but Kendall Jenner's modeling and tequila money is on a different scale.

Why estimates differ

• Earnings versus net worth. Forbes publishes what a creator earned in a year before tax. The $5 million often quoted as her "Forbes net worth" is her 2020 earnings, not her savings. Celebrity Net Worth estimates total accumulated wealth.
• Unpublished income. No figures exist for her Columbia advance, tour grosses, streaming royalties, the Netflix deal or the Fortnite and Lucky Brand deals. Each could move the total in either direction.
• Costs. Tours, video shoots and a management team cost money, and Item Beauty closed. Gross earnings of $5 million and $9 million in 2020 and 2021 do not mean all of that was kept.
• Content-farm numbers. Some sites claim $80 million to $120 million and attribute it to Forbes. Forbes has published no such figure, so those claims are not used here.

We use Celebrity Net Worth's $25 million as the best available estimate. Given her recent album and tour, it is more likely to be low than high, but no reputable outlet has published a newer number.