Kendall Jenner Net Worth 2026: Modeling Pay and the 818 Tequila Stake

Kendall Jenner's net worth is $150 million, according to Celebrity Net Worth (page last updated April 29, 2026, checked September 2026). That estimate more than doubled in a year, and the reason is not modeling: it is her ownership of 818 Tequila, the spirits brand she founded in 2021, which took a minority investment from Sazerac in April 2026.

Where the money comes from

Jenner has three main earning streams: fashion and beauty contracts, her equity in consumer brands, and the family's reality television franchise. Only the first has ever been measured in public, and only for a few years.

Modeling and endorsement contracts

Forbes tracked her pay while it still ranked the highest-paid models. It first listed her at No. 16 in 2015 with about $4 million, according to Wikipedia's summary of the Forbes list. In its 2017 ranking, Forbes estimated she made $22 million in the 12 months to June 2017, ending Gisele Bündchen's run at the top that dated back to 2002. The magazine credited deals with Estée Lauder, La Perla and Adidas, plus TV paychecks, the Kendall + Kylie clothing line and paid social posts. A year later, Forbes put her at $22.5 million for June 2017 to June 2018, her best year on its count, driven by contracts with Estée Lauder, Adidas and Calvin Klein. Forbes said it built these figures from interviews with managers, agents and brand executives, before taxes and fees.

The contracts kept coming after Forbes stopped publishing that list. Wikipedia records a By Far fragrance deal in 2022, a Gucci luggage campaign in 2023, a Tommy Hilfiger spring 2024 campaign and a Calvin Klein womenswear campaign in September 2024. In September 2026 she fronted the launch campaign for Beats' customizable headphones, playing every character in the ad, as Adweek reported. Fees for these deals are not public.

Social media posts

Paid posts are part of the income mix, though real rates are rarely disclosed. One number did come out through litigation: she was paid $275,000 for a single 2017 Instagram post promoting the Fyre Festival, according to Wikipedia, while Celebrity Net Worth reports the fee as $250,000. The trustee for the festival's bankruptcy later sued her and other promoters, and she settled for $90,000. Celebrity Net Worth estimates a typical sponsored post brings her $100,000 to $150,000; that is its estimate, not a confirmed rate card.

818 Tequila and other equity

818 Tequila is where most of the recent growth in her estimated wealth comes from. Celebrity Net Worth says she is believed to hold 30% to 50% of the brand and that industry analysts value 818 at $200 million to $400 million as an acquisition target. Multiplying those ranges gives a stake worth somewhere between $60 million and $200 million, which is why the site's total jumped. The same outlet reports about $25 million in sales in the first full year and roughly 133,000 cases in 2024, with estimated gross revenue of $45 million to $50 million. None of those figures come from audited accounts; 818 is private.

In September 2026 she also became an equity shareholder and global ambassador for Trip, a British wellness drinks brand. Forbes reported that Trip projects $200 million in revenue for 2026 and raised $40 million in 2025. The size of her stake was not disclosed.

Reality television

Jenner appeared for 20 seasons of Keeping Up with the Kardashians between 2007 and 2021, then moved with the family to The Kardashians on Hulu in 2022, according to Wikipedia. Forbes named reality TV pay as one of her income sources in 2017, but her individual salary for either show has never been published.

Career: how she got here

Kendall Nicole Jenner was born on November 3, 1995, in Los Angeles, the daughter of Caitlyn Jenner and Kris Jenner. The family show made her famous before she could work, but the money that followed came mostly from fashion. Key dates, drawn from Wikipedia, Forbes and Forbes' 818 coverage:

Her approach in the early years was to chase editorial and runway work at luxury houses rather than purely commercial jobs. By 2016 she was walking for Chanel, Fendi, Versace, Dior and Miu Miu, according to Wikipedia. That credibility is what let brands such as Estée Lauder and Calvin Klein pay her at the top of the market.

Recent changes (2025–2026)

• Sazerac deal, April 2026. Sazerac, the Kentucky company behind Buffalo Trace and Fireball, announced a strategic partnership and financial investment in 818, along with exclusive U.S. sales and distribution rights. Forbes reported that the terms were not disclosed. Page Six described it as a minority investment, meaning Jenner remains an owner.
• Sales momentum. Page Six reported on September 25, 2026, citing industry data through September 5, that 818 was the fastest-growing tequila brand in the U.S. That is a growth-rate claim, not a sales-volume figure.
• Trip investment, September 2026. She took equity in Trip rather than a flat endorsement fee, per Forbes.
• Montecito ranch, February 2025. She bought a six-acre equestrian property in Montecito (details below).
• Estimate jump. A November 2025 ranking republished by Yahoo quoted Celebrity Net Worth at $60 million; by April 2026 the site's figure was $150 million.

Assets

Real estate is the only part of her balance sheet with public price tags. According to Celebrity Net Worth:

• A Westwood condo bought in 2014 for $1.3 million and later sold for $1.5 million.
• A Hollywood Hills house bought in 2016 from Emily Blunt and John Krasinski and sold in 2017 for $6.85 million, about $350,000 more than she paid.
• A five-bedroom home in the gated Mulholland Estates community of Beverly Hills, bought in October 2017 for $8.55 million.
• A six-acre Montecito ranch with two main residences and stables, bought in 2025 for $22.8 million. Page Six described it as a roughly $23 million purchase made in February 2025.

Page Six also reported that she built a getaway home in Wyoming, which she showed to Architectural Digest in December 2025; no purchase price was reported. Her equity in 818 Tequila and Trip are the other major assets, and neither has a disclosed value.

Kendall Jenner net worth compared

Within her own family, she sits well below the business founders. Figures below are from the November 2025 ranking on Yahoo unless noted, and several have moved since.

The pattern is clear: the richest members of the family own consumer brands outright, while the paid-model income that made Kendall the top earner of 2017 and 2018 only lifted her so far. Her estimate grew when her tequila brand started to be valued like a business. For other entertainment fortunes built on television and endorsement work, see our pages on Ryan Seacrest and Venus Williams, and on social-media-driven income, Kai Cenat.

Why estimates differ and how this figure was reached

No one outside her business knows Kendall Jenner's exact net worth. The $150 million figure rests on three uncertain inputs:

1. Her share of 818. Celebrity Net Worth uses a 30% to 50% range. Her exact ownership has not been disclosed, and the April 2026 Sazerac investment would have diluted any founder stake by an unknown amount.
2. What 818 is worth. The $200 million to $400 million range is an analyst estimate of a possible sale price. Sazerac did not publish the valuation at which it invested.
3. Career earnings after taxes and spending. Forbes' published pay figures stop in 2018, and they were pretax. Everything since then, including TV pay and campaign fees, is estimated.

That explains the spread in published numbers. The same site reported $60 million in late 2025 and $150 million in 2026. Its own history table lists $80 million for 2025, so even one publisher's figures don't fully line up. The earlier, lower numbers largely treated her as a model with savings; the newer one treats her as a part-owner of a growing spirits company. Until 818 is sold or its valuation is disclosed, treat any figure as a range rather than a fact. On current reporting, $60 million to $200 million for the 818 stake alone is the honest band.

What is on the record: two years as Forbes' top-earning model at $22 million and $22.5 million, a string of luxury contracts since 2014, nearly $40 million in reported property purchases, and a founder stake in a tequila brand that one of the largest U.S. spirits companies chose to back.