Mia Khalifa Net Worth 2026: Creator Income, Sheytan and Brand Deals

Mia Khalifa's net worth is about $14 million, according to Celebrity Net Worth (page last updated April 2026, checked September 2026). Older estimates were far lower: Money.it put her at $5 million to $8 million in October 2023. The gap comes down to one thing: how much her subscription-platform income is assumed to be, because that stream is private and it is now the largest part of her business.

Today the Lebanese-American media personality earns from a creator subscription business, sponsored social media posts, her jewelry and swimwear label Sheytan, fashion campaigns, and a long list of streaming and podcast projects that began with sports commentary in 2017.

Where the money comes from

Subscription content

After leaving her short first career, Khalifa built a direct-to-fan business. Wikipedia lists paid subscription sites among her outlets, including OnlyFans and Patreon, where she has sold photoshoots, merchandise and members-only content. Celebrity Net Worth says she ranks among the top 0.01% of earners on subscription platforms and estimates her annual income there at more than $5 million. Neither Khalifa nor the platforms have published her earnings, so treat that as an estimate, not a disclosed figure.

Sponsored posts and social reach

Her audience is the engine behind every other stream. Celebrity Net Worth counts roughly 28 million Instagram followers and 41 million on TikTok, and it offers two different figures for what that reach is worth: $50,000 to $150,000 per sponsored post in its 2026 wealth summary, and $500,000 to $1 million a year from sponsored content elsewhere on the same page. Money.it's 2023 estimate was around $1 million a year from sponsored posts alone.

Sheytan, her jewelry and swimwear brand

In July 2023 Khalifa launched Sheytan, a jewelry and bodywear label she co-founded with business partner Sara Burn, a former collaborator of the late Virgil Abloh. Hypebae reported that Burn, who has a fashion background, helped bring the idea to market. The name is an anglicized form of the Arabic word for "devil." The launch drew heavy online criticism, which Highsnobiety argued had more to do with public views of Khalifa than with the products. The brand now trades as Sheytan World, and in June 2026 it released "Mia Parthenope," a five-piece capsule with the Naples label J'Adore Napoli, including a bikini, launched with an in-person meet-and-greet in Naples, Hypebae reported. No revenue figures for Sheytan have been published.

Fashion campaigns

Khalifa has become a regular face in fashion. She fronted the London label Aries' Fall/Winter 2023 campaign and a related photo book, and Hypebae lists campaigns for Heaven by Marc Jacobs and Shoreditch Ski Club the same year. Celebrity Net Worth adds work with Vivienne Westwood, Moschino and GCDS. Fees for these campaigns are not public.

Streaming, YouTube and media work

She runs a YouTube channel and streams on Twitch, per Wikipedia. Her sports commentary and podcast work (covered in the timeline below) built her a mainstream audience and led to screen cameos, including a guest role as herself on Hulu's Ramy in 2020.

Career: how she got here

Born Sarah Joe Chamoun in Beirut on February 10, 1993, Khalifa moved to the United States with her family in 2001 and grew up in Montgomery County, Maryland. She earned a history degree from the University of Texas at El Paso, working as a bartender and model and as a "briefcase girl" on a Spanish-language game show while studying.

In late 2014 she spent about three months in adult films, a period she later said paid her about $12,000 in total; she left the industry in early 2015 and has spent the years since building a different public career.

Sports have been the thread through all of it. She has long backed Washington, D.C. teams on social media, and Celebrity Net Worth describes her as a supporter of Premier League club West Ham United.

Recent changes (2023 to 2026)

Lost partnerships in 2023. After the October 7, 2023 Hamas attack on Israel, Khalifa posted in support of Palestinians. The Independent reported that Playboy ended its relationship with her and deleted her channel on its creator platform, and that the owner of an Amsterdam-based company also publicly dropped her. Khalifa said her posts were not an endorsement of violence. The financial cost of those lost deals has not been reported.

Brand growth in 2026. Sheytan World's Naples collaboration in June showed the label expanding into swimwear and European retail events. Celebrity Net Worth says she now splits her time between Miami and London, a move it links to the brand's European operations.

A $1 million World Cup bet. In July 2026 Khalifa shared a screenshot of a $1 million wager on Spain to win the World Cup. After Spain beat Argentina in the final, the ticket returned $1.65 million, a $650,000 profit, according to the New York Post. It is a one-off windfall, but it also shows she has seven figures of cash she is willing to put at risk.

Assets

Public reporting on Khalifa's assets is thin. What is on record:

• Sheytan World: she is co-founder alongside Sara Burn. Ownership split and valuation are not public.
• Her personal brand and content library: the subscription business and social accounts are the main earning assets, per Celebrity Net Worth.
• Homes: she is reported to live between Miami and London. No property purchases or sale prices have been reported by the outlets reviewed here.

Mia Khalifa's net worth compared

Khalifa's model looks closer to a full-time creator's than a traditional celebrity's: audience first, then products and sponsorships on top. Streamers such as Kai Cenat and Jack Doherty also turn huge followings into direct income from fans, platform deals and brand work. Her early sports-media career also overlaps with personalities such as Annalise Mahanes, who built a following around sports content. What sets Khalifa apart is the physical product line: Sheytan gives her a business that can earn without her appearing on camera.

Why estimates differ

The $14 million figure from Celebrity Net Worth and the $5 million to $8 million range from Money.it are both estimates built from public signals, not from tax filings or company accounts. Three things drive the difference:

1. Subscription income is private. The largest stream is also the least visible. Celebrity Net Worth's estimate of more than $5 million a year there is the main reason its number is higher.
2. Sponsorship rates vary. Even a single source gives per-post and per-year figures that do not line up neatly, and actual deal terms are not disclosed.
3. Timing. Money.it's figure dates from 2023, before the growth of Sheytan and before the 2026 World Cup win. Celebrity Net Worth's page was updated in April 2026.

We use the Celebrity Net Worth figure because it is the most recent estimate from a publisher that explains its method. We have not added the $650,000 betting profit on top, since there is no way to know whether that estimate already accounts for her cash holdings. Tax, the costs of running a brand, and taxes on the World Cup winnings would all reduce what she keeps.