Aaron Zeigler Net Worth 2026: Zeigler Auto Group President and CEO

No reputable outlet has published an estimate of Aaron Zeigler's net worth. Earlier versions of this page quoted both $900 million and $1.39 billion without a source, and we have removed those figures. What is documented is the scale of the business he runs: Zeigler Automotive Group, a family-owned dealer group based in Kalamazoo, Michigan, says it has 84 franchises at 41 locations, more than 2,500 employees and $2.2 billion in annual sales. Zeigler has been its president since 2002 and is now president and CEO.

What is Aaron Zeigler's net worth?

There is no published net worth figure for Zeigler from Forbes, Bloomberg, Automotive News or any other reputable source. Zeigler Auto Group is private and family-owned, so it does not disclose profits, ownership splits or what it pays its leaders. The big numbers that circulate on other sites have no stated method.

What we can say is where his wealth comes from. Michigan State University, announcing a gift from him and his wife in 2022, described Aaron as the owner of Zeigler Auto Group, Zeigler Motorsports, the Trak Houz restaurant and several race tracks. A dealer group with $2.2 billion in yearly sales, a large powersports business and its own finance, insurance and leasing companies is a substantial private asset. But revenue is not profit, and without a published valuation any single net worth number would be a guess.

Aaron Zeigler's yearly income

His salary and yearly income are not public. The figures on this page before ($50 million a year, $4.1 million a month, and a daily figure that did not match the monthly one) had no source and have been removed. As the owner of a private company, much of what he earns would come through the business rather than a salary, and none of it is reported.

Zeigler Automotive Group: the business behind the wealth

According to the company's history page, Zeigler Automotive Group is one of the largest privately owned dealer groups in the United States, with stores in Michigan, Indiana, Illinois and Wisconsin. Aaron Zeigler's own social profiles and a May 2025 Dealership Guy report put the count slightly higher, at 88 franchises across 41 locations.

• Brands: mass-market makes such as Toyota, Honda, Ford, Chevrolet, Hyundai, Kia and Subaru, luxury brands including BMW, Mercedes-Benz, Cadillac, Jaguar and Land Rover, and since 2025 Ferrari, Koenigsegg, Pagani and Pininfarina.
• Zeigler Motorsports: an 85,000-square-foot powersports dealership and action park carrying 19 brands, with the Trak Houz Bar & Grill on site and a leadership training company called Elevate.
• Finance and other units: three Byrider used-car franchises, three finance companies, several insurance firms and a leasing company.
• Size: more than 2,500 employees and $2.2 billion in annual sales, which the company says puts it in the top 1% of U.S. dealers.

Career and family history

The business was started by Aaron's father, Harold Zeigler. The company's history page gives this timeline:

Aaron started working part-time at his father's dealerships at 16. He graduated from Michigan State University's business school in 1995, according to MSU Athletics, and has credited the Eli Broad College of Business with teaching him what he needed to succeed. Under his leadership the group grew from around $200 million in sales in 2003 to $2.2 billion today, largely by buying other dealerships.

Acquisitions

Zeigler has grown mainly by buying existing dealers. In May 2025 he closed on the purchase of Ferrari Lake Forest from the Mancuso family, a 75,000-square-foot store in the Chicago suburbs that also sells Koenigsegg, Pagani and Pininfarina. He told the Dealership Guy that it was the most money the group had ever paid for a single store, and that the store retails about 265 new and used Ferraris a year. Only about 40 Ferrari dealerships exist in the U.S., the report noted. In July 2023 Crain's Grand Rapids Business reported that the group had bought four Holland, Michigan stores from the family-owned Elhart Automotive, and in August 2023 it bought Rohrman Automotive Group's two Subaru dealerships in Fort Wayne and Lafayette, Indiana, according to WANE 15.

Awards and public roles

• EY Entrepreneur of the Year: Zeigler received an EY Entrepreneur of the Year award in 2015, according to the company.
• Southwest Michigan First: He chaired the board of this Kalamazoo economic development group from 2020 until January 2025 and remains a board member. MLive reported that during his tenure the group helped companies create more than 4,000 jobs and secure more than $5 billion in investment, and the board grew to 75 members.
• Workplace awards: The company says it has been named one of West Michigan's Best and Brightest Companies to Work For two decades running and was on Glassdoor's list of 100 Best Places to Work in the U.S. for 2023.

Philanthropy and sponsorships

In October 2022 Michigan State University Athletics announced a leadership gift from Aaron and Bonnie Zeigler to the men's basketball and football programs, plus a multi-year pledge starting in 2023 toward the new Tom Izzo Football Building. The amount was not disclosed. The couple were named members of the Victory Circle, the top level of MSU's Athlos Society donor group. Zeigler said his first donation had come about ten years earlier, after hearing Tom Izzo speak.

The company also runs the Zeigler Kalamazoo Marathon and the Drive For Life Foundation. In motorsport, Zeigler Auto Group sponsors NASCAR Cup driver Carson Hocevar, who grew up in Portage, Michigan. Sports Illustrated reported that the 2026 deal puts the Zeigler name on Spire Motorsports' No. 77 Chevrolet in 11 Cup races.

Wife and family

Aaron Zeigler is married to Bonnie Zeigler, who is named alongside him in MSU's 2022 gift announcement. The company describes itself as family owned and operated since 1975. Earlier versions of this page made claims about their children and about Bonnie's daily life that we could not confirm, so they have been removed. We do not publish details about private family members that reputable outlets have not reported.

Age, height and personal details

Zeigler's exact birth date is not public. The company says he was 28 when he became president in 2002, which places his birth around 1973 or 1974 and makes him roughly 52 in 2026. The previous version of this page said he was 30 years old, 5 feet 7 inches tall, lived in Europe and worked in the art world; none of that is supported by any source, and the age and career claims are clearly wrong, so it has been removed.

How he compares with other dealers

Zeigler belongs to the same group of family dealer owners as Cliff Findlay of Findlay Automotive Group, Clay Cooley in Texas and Indiana's Ray Skillman. For most of these owners, as with Zeigler, the size of the dealer group is public but personal wealth is not. See also Caleb Roope and Byron Defoor.

Why estimates differ

Websites that list Zeigler's net worth tend to start from the group's revenue and apply a guess, which is why the numbers range so widely. Dealer groups usually earn a small margin on sales, so $2.2 billion in revenue says little about profit, and nobody outside the family knows the debt, real estate holdings or ownership split. Until a reputable publication values the business or his stake, the honest answer is that his net worth is unknown.