Benny Aboud Net Worth 2026: Saveology and Aroma360 Founder

No reputable outlet has published an estimate of Benny Aboud's net worth. The $12.5 million figure and $500,000 income on the earlier version of this page had no source and have been removed, along with a wrong birthplace. What can be documented is a two-part business career. Benzion "Benny" Aboud was CEO of Saveology.com, a South Florida online marketing and deals company, which he told Forbes he sold in 2014 when it had roughly $100 million in revenue. He then became founder and CEO of Aroma360, a Miami-based maker of scent diffusers and home fragrances that described itself in 2023 as a $250 million business.

What is Benny Aboud's net worth?

Forbes, Bloomberg and Celebrity Net Worth have not published a figure for Aboud. Neither Saveology nor Aroma360 is public, the Saveology sale price was never disclosed, and Aroma360's valuation comes from its own press release rather than an outside appraisal.

The company's own claims give a sense of scale. In a November 2023 press release, Aroma360 said it was valued at $250 million and had more than 2 million customers. In the Forbes contributor piece the same year, it was described as a $200 million-plus enterprise expecting to pass $300 million in 2024. How much of the company Aboud owns has not been reported, so these figures cannot be turned into a personal net worth.

How much does Benny Aboud earn per year?

His salary and income have never been published. The earlier claim of $500,000 a year "according to recent stats" had no source. As CEO and founder of a private company, his earnings depend on Aroma360's profits and on what he received from the Saveology sale, neither of which is public.

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Saveology.com (to 2014)

Saveology was a comparison-shopping and deals website that earned money by connecting consumers with services such as moving and home services, and by selling discounted deals online.

• 2011: Aboud, as CEO, announced a push into daily deals to compete with Groupon and LivingSocial, hiring dozens of staff and seeking 95,000 square feet of office space, the South Florida Business Journal reported.
• 2012: the company opened a new headquarters in Margate, Florida, known for an office menagerie of macaws and marmosets, a putting green and a koi pond, according to the Business Journal.
• 2014: Aboud says he sold the company, which he described as a big online marketing firm with about $100 million in revenue.

Aroma360 (2014 to today)

After the sale, Aboud and his then-fiancée wanted their home to smell like the luxury hotels they visited, such as Hotel Costes in Paris, he told Forbes. That led to Aroma360.

• 2014-2015: the business starts in Boca Raton. A 2015 Miami Herald profile listed Aboud as acting CEO, with 13 employees and 160 installed units.
• 2017: after about two and a half years developing cold-air diffusers and oils, Aroma360 launches to consumers. Scents are named after songs.
• 2023: launches a perfume and body line with model Winnie Harlow as ambassador, and signs a multi-year deal as the Miami Heat's official scenting partner.
• 2024: releases officially licensed scent products for all 30 NBA teams, per a company release.
• 2025: opens at the Grand Canal Shoppes and Fashion Show mall in Las Vegas, Retail & Leisure International reported.

What Aroma360 sells

Aboud told Forbes the company designed about five diffuser models, from plug-in units covering 400 to 2,000 square feet to larger machines that feed scent through a home's or business's air vents. Its technology diffuses oil without heating it. The 2023 perfume line has five unisex scents named after colors: Blue, Red, Purple, Green and Black. Under the Miami Heat deal, Aroma360 scents the arena's VIP areas and sells a custom team fragrance called Heat Elite.

Aroma360 also runs HotelCollection.com, which sells scents inspired by hotels, and has worked with brands such as Ferrari and Cipriani, according to Forbes.

Early life and family

Forbes describes Aboud as Brooklyn-bred and Miami-based. The earlier claim that he was born in Deir el-Kamar, Lebanon had no source and conflicts with that, so it has been removed. His age, height and weight have not been published by a reliable source; the figures on the old page (42 years, 5 feet 8 inches, 82 kg) were unsupported and have been removed.

Benny Aboud wife

No reliable source names a spouse. In 2023 he referred to his fiancée as his partner in starting Aroma360 but did not name her in the interview.

Education

No reliable source documents where Aboud studied. The earlier text about a "prestigious university" was generic filler and has been removed.

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Why there is no reliable figure

Both of Aboud's companies are private. The Saveology sale price was not disclosed, and Aroma360's $250 million valuation is the company's own marketing claim, with no reported ownership split or profits. A personal net worth figure would have to guess at all three, so this page does not give one.