Carrie Morey Net Worth 2026: Baker, Biscuit Business, Author
No reputable outlet has published a net worth for Carrie Morey. She founded Callie's Hot Little Biscuit in Charleston in 2005 and grew it into a national brand sold online and in about 2,000 grocery stores, with two cookbooks and a PBS series.
- Full name
- Carrie Morey
- Profession
- Baker, business owner, cookbook author
- Nationality
- American
- Relationship
- Married
- Children
- 3
- Source of wealth
- Callie's Hot Little Biscuit, cookbooks, television
In this article
No reputable publication has estimated Carrie Morey's net worth. The $2.5 million figure that appeared here before was sourced to an anonymous freelance document, not a publisher, so it has been removed. What is documented is the business behind her income: Morey founded Callie's Hot Little Biscuit in Charleston, South Carolina, in 2005 with her mother's recipe, and by 2022 its frozen biscuits were sold in about 2,000 grocery stores, she told Marketplace. She has also written two cookbooks and stars in the PBS series How She Rolls.
What is Carrie Morey's net worth?
Callie's is privately held and does not publish revenue or profit, and no outlet has reported its value. Morey has been open about the fact that growth does not always mean profit: in 2022 she told Marketplace that sales were up across stores, wholesale and e-commerce, but that ingredient costs had risen about 30% and inflation was making it hard to turn a profit. That candor is a good reason not to guess at her wealth from the size of the brand.
Yearly earnings, monthly income and salary
Her salary and the company's earnings have not been published.
Professional life and achievements
How Callie's started
After studying education at the University of South Carolina and working in Nantucket, the West and New York City, Morey married, moved home to Charleston and became a stay-at-home mother, the University of South Carolina reported. She wanted a food business that would not require running a restaurant. Her mother, caterer Callie White, made biscuits with butter and cream cheese that held up well when frozen. In 2005, when Morey's oldest daughter was eight months old, the two launched Callie's Charleston Biscuits as a mail-order company: White baked, Morey marketed and sold.
White later told The Post and Courier she thought the idea was crazy. Sales were slow until 2008, when the company was featured in Saveur, The Washington Post and Oprah's "O List." White gave up her share of the business in 2010.
Growth
| Year | Milestone |
|---|---|
| 2005 | Founded as mail-order Callie's Charleston Biscuits |
| 2008 | National press coverage lifts sales |
| 2010 | Morey's mother exits the business |
| 2014 | First storefront, on King Street in Charleston, opened as a marketing tool for the online and grocery business |
| 2019 | Named to Fortune's list of the 100 fastest-growing inner-city businesses |
| 2021 | Four stores in Charleston, Atlanta and Charlotte, a food truck, catering, about 2,000 grocery stores and over 70 staff; Hot Little Suppers published by Harper Horizon |
| 2022 | Closed the Atlanta and Charlotte stores over staffing and rent |
| 2025 | 20th anniversary; two Charleston counter-service locations, e-commerce, grocery and weekly catering |
Callie's products include seven biscuit varieties, pimento cheese, cheese wafers, biscuit crackers and biscuit mixes. Grocery partners have included Publix and Harris Teeter. According to PBS Food, the company has won 22 sofi awards from the Specialty Food Association. All biscuits are still made by hand at a production site in North Charleston.
In 2025 the Post and Courier reported that Morey had hired a marketing agency for a five-year growth plan, and that the business still faced hurdles, including the cost of good shelf placement in grocery stores and competition from Amazon's free shipping.
Television
Morey stars in How She Rolls, a half-hour PBS docu-series about biscuits, business and family. She told the University of South Carolina she turned down interest from commercial networks in 2018 before agreeing to the PBS format, which she felt was more educational. The earlier version of this page listed appearances on the Today show, Fox and Friends, Hallmark, Top Chef and QVC; we could not confirm those in the sources we opened, so the list has been trimmed to what is documented.
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Books
Morey has written two cookbooks: Callie's Biscuits and Southern Traditions and Hot Little Suppers: Simple Recipes to Feed Family and Friends (Harper Horizon, November 2021).
Early life and family
Morey grew up in the Charleston area. Her mother, Callie White, was a caterer whose recipe became the company's first product. Her father, Don Bailey, played football at the University of South Carolina and served on its Board of Trustees; he encouraged her to mentor student entrepreneurs at the university's Darla Moore School of Business, which she does.
Education
She earned a degree in education from the University of South Carolina.
Husband
Morey is married and has three daughters, according to PBS and the Post and Courier; each daughter has worked for Callie's as a young adult. The earlier version of this page gave her husband's first name and her daughters' names; those were not in any source we could verify, so we have left them out.
Carrie Morey age, height and weight
Her date of birth, height and weight have not been published.
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Why there is no reliable estimate
Callie's is a real, long-running national brand, but it is small by food-industry standards, labor-intensive because everything is handmade, and exposed to ingredient and shipping costs, as Morey herself has described. Without revenue, profit or ownership data, any net worth figure would be invented.
Frequently asked questions
What is Carrie Morey's net worth?
No reputable outlet has published an estimate of Carrie Morey's net worth. Her income comes from Callie's Hot Little Biscuit, a private Charleston company, plus cookbooks and her PBS series, and none of these earnings has been disclosed.
When did Carrie Morey start her business?
Carrie Morey founded Callie's Charleston Biscuits, now Callie's Hot Little Biscuit, in Charleston, South Carolina, in 2005. It began as a mail-order company selling her mother Callie White's frozen biscuits, and opened its first storefront in 2014.
How many children does Carrie Morey have?
Carrie Morey has three daughters, according to PBS and The Post and Courier. She started the business when her oldest was eight months old, and each daughter later worked for Callie's as a young adult.
Where did Carrie Morey go to college?
Carrie Morey earned a degree in education from the University of South Carolina. She now mentors student entrepreneurs at the university's Darla Moore School of Business.
Where are Callie's biscuits sold?
Callie's sells biscuits online, at two Charleston counter-service locations, through catering, and in grocery stores. Morey told Marketplace in 2022 that about 2,000 grocery stores, mostly on the East Coast and in the Midwest, carried its frozen biscuits.
What is How She Rolls?
How She Rolls is a half-hour PBS docu-series starring Carrie Morey that follows her at home and at work, covering biscuits, running a business and family life. She chose PBS after turning down interest from commercial networks in 2018.
Follow Carrie Morey
Sources
- The Post and Courier: https://www.postandcourier.com/food/callies-hot-little-biscuit-charleston/article_702180a0-4f73-4f3b-bd65-9cf5dd9a137e.html
- Marketplace: https://www.marketplace.org/story/2022/07/25/sales-are-up-for-this-artisanal-biscuit-maker-but-inflation-is-taking-a-huge-bite
- PBS Food: https://www.pbs.org/food/chefs/carrie-morey
- University of South Carolina: https://sc.edu/uofsc/posts/2021/12/carrie_morey_hot_little_biscuit.php
