Cameron Herold Net Worth 2026: COO Alliance Founder, Ex-GOT-JUNK COO

No reputable outlet has published an estimate of Cameron Herold's net worth. The $121 million figure and $5.5 million yearly income on earlier versions of this page had no source, and the page also credited him with books he did not write. Herold is a Canadian business coach best known as the former chief operating officer of 1-800-GOT-JUNK?, where he says revenue grew from $2 million to $106 million in about six years, and as founder of the COO Alliance, a peer network for company seconds-in-command.

What is Cameron Herold's net worth?

There is no figure from Forbes, Bloomberg, Celebrity Net Worth or a major newspaper. His income comes from private businesses: COO Alliance memberships, coaching fees, speaking and book sales. None of these publish revenue, and he has not disclosed any equity he earned at 1-800-GOT-JUNK?. He has also been candid that not every deal paid off. He told Forbes that a company he helped sell in January 2000 for $64 million was worth only about $4 million by the time the stock deal between two public companies closed. For those reasons this page does not give a number.

Where the money comes from

• COO Alliance. A paid peer group for chief operating officers and other seconds-in-command, which he founded in 2016 (cameronherold.com).
• Coaching. One-to-one work with CEOs and fast-growing companies, earlier under the name BackPocket COO.
• Speaking. Keynotes at business conferences; his 2010 TED talk on raising children to be entrepreneurs brought him wide attention (The Guardian).
• Books and podcast. Titles including Double Double and Meetings Suck, and the Second in Command podcast.

Career timeline

Early life

Herold grew up in a small town in northern Canada. His father, an entrepreneur, steered him toward business after it became clear that school was a struggle; Herold has spoken publicly about having ADHD. He told The Guardian he launched his first business at 21, argued that ADHD pushes people to find shortcuts that later serve them as entrepreneurs, and has helped grow three companies past $100 million in revenue.

1-800-GOT-JUNK?

Herold met founder Brian Scudamore through an Entrepreneurs' Organization forum. Scudamore first asked him for coaching, then hired him. Herold says he arrived as the 14th person, when there were 12 franchises, and ran everything except IT and finance. By his account, revenue grew from $2 million to $106 million during his tenure, and the company expanded to four countries and about 330 cities (cameronherold.com). He has also served as second-in-command at Gerber Collision (COO Alliance). He counts the company's ranking as the second most desired place to work in Canada among his proudest results. These growth figures are his own and have not been independently audited.

Before that, his site says, he coached more than 120 entrepreneurs in his twenties and early thirties, including Kimbal Musk, and served as a reference for the first funding round of Zip2 in 1995. After a conference talk, he says, an attendee told him that CEOs kept saying they needed "a Cameron" without knowing he was a real person, which helped inspire the COO Alliance.

A health scare

In the Forbes interview he said that in late 2000, at age 35, a routine physical showed his stress had reached dangerous levels, amid a new marriage, a first child on the way, the shrinking company sale and his mother's terminal illness. He said he responded by joining peer forums, getting back in shape and limiting his working hours.

Corrections to earlier claims

Earlier versions of this page said Herold wrote The Miracle Morning and Take the Stairs, and had worked with Virgin, Kodak and GE. The Miracle Morning and Take the Stairs are books by other authors, and no source supports the corporate client claims. The page also gave a height, weight and a spouse's name without sources. All of these have been removed.

How he compares

For other business figures on this site, see Bush Helzberg, Butch Resnick and Johnny Cupcakes, another founder who earns from speaking.

Why there is no figure

Coaches and speakers earn from private fees that are rarely reported, and Herold's operating roles were as an executive, not a founder, so his equity is unknown. The $64 million deal that shrank to $4 million shows how headline numbers can mislead. Until a reputable publisher reports a figure, his wealth should be treated as unknown.