Brian Goulet Net Worth 2026: Goulet Pens Co-Founder
No reputable net worth estimate exists for Brian Goulet. Here is what is documented about The Goulet Pen Company and the family behind it.
- Full name
- Brian Goulet
- Profession
- Co-founder and co-president, The Goulet Pen Company
- Nationality
- American
- Spouse
- Rachel Goulet
- Relationship
- Married
- Children
- 2
- Source of wealth
- The Goulet Pen Company
In this article
No reputable publisher has released a net worth estimate for Brian Goulet, and the $42.5 million figure on older profile sites had no source. What is documented is the business behind his income: Goulet and his wife, Rachel, founded The Goulet Pen Company near Richmond, Virginia, in 2009 with about $2,000, and built it into one of the best-known online fountain pen retailers in the U.S., with roughly 35 employees and 4,500 products by 2020.
What is Brian Goulet's net worth?
There is no sourced figure. Goulet Pens is privately owned by the Goulets and does not publish revenue or profit. The old page also claimed he earned $2 million a year, mostly from real estate holdings around the world, and wrote for personal finance blogs. None of that had a source, and the real estate story appears to have been invented; it has been removed. His documented work is running the pen company.
Where the money comes from
The Goulet Pen Company
Goulet Pens sells fountain pens, bottled ink, paper and accessories, sourced largely from long-established makers in Japan, Germany and Italy. It sells only through its own website, GouletPens.com, and handles customer service, marketing and shipping in-house from its base in Henrico County, Virginia. Brian Goulet told Practical Ecommerce in 2020 that the business deliberately aims for high service and lower volume rather than maximum scale, and that it competes with Amazon by focusing on expert advice for collectors rather than speed.
He and Rachel are co-presidents. Brian is the public face of the brand and handles strategy, videos and marketing; Rachel runs website design and process management, according to the company's own biography.
Video and content
Goulet began making YouTube videos in 2010, and the company leans on educational content: how to fill, clean and compare fountain pens. That content drives sales to the store. The New York Times quoted him in 2024 as a voice on the fountain pen revival, which he tied to a wider return to analog goods such as vinyl records and mechanical watches.
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How the company started
| Year | Milestone |
|---|---|
| 2007 | Brian buys a small lathe and begins turning wooden pens on an apartment balcony; a corporate order turns the hobby into a business within weeks |
| Late 2008 | He goes full time making pens, eventually crafting more than 800 custom rollerballs |
| 2009 | After visiting the DC Fountain Pen Supershow, the Goulets shift to selling fountain pens, starting with Clairefontaine paper and ink; the company is founded with about $2,000, run from their garage |
| 2010 | Brian starts the company's YouTube channel |
| Late 2011 | Moves into its first commercial office and warehouse |
| Mid-2017 | Moves to its current location in Henrico County |
| 2020 | About 35 employees and 4,500 products, all sold online |
Sources: Goulet Pens company history and Practical Ecommerce.
Early life and education
Goulet grew up in Glen Allen, Virginia, in a family of entrepreneurs. He graduated from Virginia Tech with a degree in residential property management, then spent a few years working with his father in a home power-washing and carpet cleaning business before his woodworking hobby took over. The old page's claim that he earned a master's degree was not supported and has been removed; the property management degree is likely the origin of the invented real estate story.
Brian Goulet's wife and family
Brian is married to Rachel Goulet, who grew up in Centreville, Virginia, and also graduated from Virginia Tech, with a business management degree. The couple met in late 2001 as high school sweethearts and married in 2006. They have two children, Joseph and Ellie; Brian said in 2020 that their son was born around the time the company launched.
Community work
According to the company, employees get up to 40 paid hours a year to volunteer after their first year, and since 2019 the team has bought, packed and donated more than 18,000 meals through Rise Against Hunger. The company also offers military discounts and free shipping to APO addresses.
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How old is Brian Goulet?
His date of birth has not been published. He met Rachel in high school in 2001, which suggests he was born in the mid-1980s. The age of 46, height and weight on the old page had no source and were removed.
Net worth compared
Other founders of niche online retailers on this site include Adeel Shams of the sneaker shop Cool Kicks. As with Goulet, the business is private and no reputable outlet has estimated the owner's wealth.
Why no estimate is given
A fair estimate would need Goulet Pens' revenue, margins and value, plus the Goulets' ownership split, property and savings. None of that is public. This page sets out what is verifiable and will add a figure if a reputable publisher releases one.
Frequently asked questions
What is Brian Goulet's net worth?
No reputable outlet has published a net worth for Brian Goulet, and the $42.5 million figure seen online has no source. His income comes from The Goulet Pen Company, the Virginia fountain pen retailer he co-founded with his wife Rachel in 2009 with about $2,000. The company is private and does not disclose revenue.
Who owns Goulet Pens?
The Goulet Pen Company is owned and run by Brian and Rachel Goulet, who founded it in 2009 and serve as co-presidents. Brian is the public face and handles strategy and video; Rachel oversees website design and processes. The company is based in Henrico County, near Richmond, Virginia.
Who is Brian Goulet's wife?
Brian Goulet is married to Rachel Goulet, co-president of The Goulet Pen Company. The two met as high school sweethearts in 2001, married in 2006 and have two children, Joseph and Ellie, according to the company's biography.
Where did Brian Goulet go to college?
Brian Goulet graduated from Virginia Tech with a degree in residential property management. He then worked with his father's power-washing and carpet cleaning business before turning his woodworking hobby into a pen business in 2007.
How did Goulet Pens start?
Brian Goulet bought a small lathe in 2007 and began turning wooden pens on his apartment balcony. After making more than 800 pens, he discovered fountain pens at the 2009 DC Fountain Pen Supershow, and he and Rachel launched The Goulet Pen Company from their garage that year.
Follow Brian Goulet
Sources
- The Goulet Pen Company: https://www.gouletpens.com/pages/meet-the-goulets
- The Goulet Pen Company: https://www.gouletpens.com/pages/about-us
- Practical Ecommerce: https://www.practicalecommerce.com/high-quality-low-volume-drives-gouletpens-com-to-35-employees-4500-skus
- The New York Times: https://www.nytimes.com/2024/03/01/style/lamy-dark-lilac-ink.html
- The Goulet Pen Company: https://www.gouletpens.com/pages/community-service
