Brett Crosby Net Worth 2026
No reliable net worth exists for Brett Crosby. Here is what is documented about Urchin, his decade at Google and PeerStreet.
- Full name
- Brett Crosby
- Profession
- Co-founder of Urchin and PeerStreet
- Nationality
- American
- Relationship
- Married
- Children
- 2
- Source of wealth
- Urchin sale to Google, Google career, PeerStreet
In this article
No reputable outlet has published a net worth for Brett Crosby, the co-founder of Urchin, the web analytics company Google bought in 2005 and turned into Google Analytics, and later co-founder of the real estate lending platform PeerStreet. The $23.5 million figure and $1 million yearly income on older pages have no source. The previous version of this page also described him as a real estate developer, which he is not.
What is Brett Crosby's net worth?
Forbes, Bloomberg and Celebrity Net Worth have not estimated his wealth. The price Google paid for Urchin was not disclosed, nor was the split among its founders, and PeerStreet filed for bankruptcy in 2023. His net worth therefore cannot be verified. His career, though, is well documented.
Where the money comes from
Urchin and Google Analytics
In 1997 Crosby co-founded a small software company with his brother Scott Crosby and fellow USC graduate Jack Ancone, according to USC Today. Its product, Urchin, measured website traffic. Google acquired the company in 2005, and the software became the basis for Google Analytics, now one of the most widely used web tools in the world. The sale price has never been made public.
Nearly a decade at Google
Crosby stayed at Google for close to ten years as a director of product marketing, working on mobile ads, Google+, Chrome, Gmail, Docs and Drive. He joined when the company had about 2,500 employees, shortly after its IPO, and left in 2014 when it had grown past 100,000, USC Today reported. Any stock or pay he received at Google was never disclosed.
PeerStreet
PeerStreet, founded in 2013, was an online marketplace where investors could buy slices of short-term real estate loans made by private lenders. Crosby was co-founder and chief operating officer alongside CEO Brew Johnson and Alex Perelman. He described it to USC Today as a stock market for real estate debt that let small lenders expand without raising new capital.
- 2016: Business Insider profiled the startup, noting backing from investors including Michael Burry, the fund manager portrayed in The Big Short.
- October 2019: PeerStreet raised a $60 million Series C led by Colchis Capital, with Andreessen Horowitz, World Innovation Lab and Thomvest Ventures returning, and announced $4.25 billion in new capital commitments from institutions, HousingWire reported.
- June 2023: PeerStreet filed for Chapter 11 in Delaware, reporting assets and liabilities each between $50 million and $100 million. The company blamed rising interest rates, a collapse in mortgage demand and shrinking venture funding, The Real Deal reported.
No figure was ever reported for Crosby's own stake in PeerStreet, before or after the bankruptcy.
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Career timeline
| Year | Event |
|---|---|
| 1995 | Graduates from USC Dornsife College of Letters, Arts and Sciences |
| 1997 | Co-founds Urchin with brother Scott and Jack Ancone |
| 2005 | Google acquires Urchin; it becomes Google Analytics |
| 2005–2014 | Director of product marketing at Google |
| 2013–2014 | Co-founds PeerStreet and becomes COO |
| 2019 | PeerStreet raises $60 million Series C |
| 2023 | PeerStreet files for Chapter 11 bankruptcy |
Education
Crosby graduated from USC's Dornsife College in 1995. He has named international relations professor Steven Lamy as his favorite teacher. His first venture after graduation failed before Urchin took off. The earlier claim on this page that he also earned a political science degree from the University of Pittsburgh could not be verified and has been removed.
Speaking and mentoring
Crosby speaks regularly at his alma mater, including to economics classes at USC Dornsife and students at the USC Marshall School of Business. One of those visits led an economics major to suggest an internship program, which PeerStreet launched in 2016 and used to hire USC graduates. In interviews he has argued that Los Angeles venture firms now compete seriously with Silicon Valley, making the city a strong place to start a company.
Brett Crosby's wife and family
USC Today reported in 2018 that Crosby lives in Manhattan Beach, California, with his wife and two daughters. He has not publicly named his wife, and the paragraph of generic praise about her in the old version of this page has been removed.
Age, height and weight
His date of birth has not been published, and no reliable source gives his height or weight. The earlier figures (42 years old, 5 feet 8 inches, 78 kg) had no source; a 1995 college graduate would also be older than 42.
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Why there is no reliable figure
The three events that shaped his finances all have missing numbers: the undisclosed Urchin sale price and founder split, his undisclosed Google compensation, and the PeerStreet bankruptcy. The old page's claims that he sits on the board of Dunami Inc. and on a Forbes council could not be confirmed either. Until a reputable outlet reports figures, his net worth is not publicly known.
Frequently asked questions
What is Brett Crosby's net worth?
No reputable outlet has published a net worth for Brett Crosby; the $23.5 million figure online has no source. He co-founded Urchin, which Google bought in 2005 for an undisclosed price, spent nearly a decade at Google, then co-founded PeerStreet, which filed for bankruptcy in 2023.
How much does Brett Crosby earn per year?
His income is not public, and the earlier claim of $1 million a year had no source. He was chief operating officer of PeerStreet from its founding in 2013; the company filed for Chapter 11 in June 2023, and compensation details were never disclosed.
Did Brett Crosby create Google Analytics?
He co-founded Urchin in 1997 with his brother Scott and Jack Ancone. Google acquired Urchin in 2005, and its software became the basis of Google Analytics. Crosby then worked at Google for close to ten years in product marketing.
Where did Brett Crosby go to school?
Brett Crosby graduated from the University of Southern California's Dornsife College of Letters, Arts and Sciences in 1995, according to USC Today. An earlier claim that he also studied political science at the University of Pittsburgh could not be verified.
What happened to PeerStreet?
PeerStreet, the real estate debt marketplace Crosby co-founded, filed for Chapter 11 bankruptcy in Delaware in June 2023. It reported assets and liabilities of $50 million to $100 million each and blamed rate increases, falling mortgage demand and reduced venture funding.
How old is Brett Crosby and how tall is he?
His birth date, height and weight have not been published by any reliable source. The earlier figures of 42 years, 5 feet 8 inches and 78 kg had no basis. He graduated from USC in 1995 and co-founded Urchin in 1997.
Sources
- USC Today: https://today.usc.edu/from-startup-to-google-and-beyond-an-analytics-expert-takes-on-financial-technology/
- The Real Deal: https://therealdeal.com/national/2023/06/29/crowdfunding-platform-peer-street-files-for-bankruptcy/
- HousingWire: https://www.housingwire.com/articles/peerstreet-rakes-in-60-million-in-latest-funding-round/
- Business Insider: https://www.businessinsider.com/peerstreet-real-estate-lending-platform-2016-7
