Alex Pratt Net Worth 2026: Good Boy Vodka Founder

No reputable outlet has published an estimate of Alex Pratt's net worth, so the $8.3 million figure that appeared here before, which had no source, has been removed. Pratt is the founder and CEO of Good Boy Vodka, the Michigan-born spirits and ready-to-drink cocktail brand he launched in 2020, and he comes from the family behind Pratt Industries, a Bridgman, Michigan, trailer maker that was sold to private equity. Those two businesses, plus real estate investments he has mentioned, are the sources of his wealth.

What is Alex Pratt's net worth?

There is no reliable figure. Good Boy Vodka is private and does not report revenue or valuation, and the terms of the Pratt Industries sale were not disclosed in the coverage we found. Some websites list ranges for him, but none explains where the numbers come from.

What has been reported is the growth of the business. By September 2025 Good Boy's vodka, seltzers and cocktails were distributed in 45 states, the company had 70 employees with plans to hire 60 more, and it was aiming to sell 6 million cases the following year, Moody on the Market reported. The earlier version of this page also listed a $250,000 salary, a height and weight and an invented description of his marriage. None had a source, and all have been removed.

Good Boy Vodka

Pratt launched Good Boy Vodka in 2020 at a powerboat event at the Lake of the Ozarks in Missouri, according to Speed on the Water. Ready-to-drink canned cocktails followed a couple of years later, putting the brand in one of the most crowded segments of the drinks industry. It now sells vodka, seltzers and cocktails, with a dog logo and marketing built around motorsports, golf and boating.

Celebrity partners include golfer John Daly and action sports star Travis Pastrana. In December 2025 trade publication Brewbound named Good Boy one of its 2025 Rising Stars, and Pratt discussed the brand's momentum and its partnership with Daly.

The company runs the Good Boy Foundation, which uses proceeds to support military veterans, retired service dogs, animal shelters and women's health causes such as breast cancer recovery. Its slogan is "Every pour helps a pup."

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Speaking to a packed business club event at Southwestern Michigan College in September 2025, Pratt described long hours and big risks in a spirits market he put at about $350 billion, and said the company hires for a fast-paced, entrepreneurial culture. His advice to students was to start on an idea while young rather than waiting until life makes it harder.

Pratt Industries and early career

Pratt grew up in Bridgman, Michigan. Before Good Boy, he headed sales at Pratt Industries, the family's custom trailer company in Bridgman, which builds equipment for trucking, construction, wind power and oil and gas customers, Speed on the Water reported in 2020. He told Southwestern Michigan College students in 2025 that his move into beverages came after his family sold Pratt Industries to private equity.

He has also said real estate investments have paid off. The first, he told Speed on the Water, let him buy his first performance boat, a 1987 35-foot Cafe Racer, at 19. He is a former professional motorcycle racer who competed in Unlimited Supersport road racing.

Powerboats

Pratt is well known in performance boating, and much of Good Boy's marketing runs through poker runs and offshore racing. Over the years he has owned a Cigarette 42X, a Nor-Tech 450 Sport center console, a 48-foot MTI catamaran with twin Mercury Racing engines, and, by 2025, Jet, a well-known SC 46 Outerlimits catamaran he bought from its original owner. He has also raced offshore, including in the UIM Class 1 World Championship.

In July 2023 he was one of eight people seriously or moderately injured when a boat driven by someone else ran aground and struck a house on the Lake of the Ozarks, KRCG reported. The driver was charged with boating while intoxicated; Pratt was a passenger.

Age and personal life

Pratt was 25 in June 2020 and 30 in 2025, according to Speed on the Water and Moody on the Market, which places his birth around 1995. He splits his time between Southwest Michigan and the Tampa Bay area. The earlier version of this page described a wife; we found no reliable source for that and have removed it.

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Why no estimate exists

Pratt's wealth sits in a young private drinks company, an undisclosed family business sale and personal investments. Drinks brands can be valued very differently depending on profits, which Good Boy does not report. Without those numbers, any figure would be a guess.