Jaysee Lopez Net Worth 2026: TwoJsKicks, Urban Necessities

No reputable outlet publishes a net worth figure for Jaysse "Jaysee" Lopez, the reseller known online as TwoJsKicks, so this page does not give one. The $50 million figure shown here before had no source and has been removed. The best documented number in his story is company revenue: Urban Necessities, the Las Vegas sneaker consignment store he founded in 2014, had close to $21 million in sales in 2019, according to Lopez himself in interviews with Business Insider and Celebrity Net Worth. In 2025 he lost control of the business and the store closed that November.

What is Jaysee Lopez's net worth?

Celebrity Net Worth wrote about his rise in 2020 but did not attach a net worth figure to him (Celebrity Net Worth). No other major outlet has published one. Urban Necessities was a private company and its accounts were never made public.

Two things make any estimate especially shaky now. First, sales are not profit: a consignment store keeps only a commission on each pair, and the rest goes to the person who consigned it. Second, by Lopez's own account, he gave up control of Urban Necessities after 2022 while still being held responsible for its debts. The store has since closed amid complaints from consignors about unpaid money (Complex). Whatever his wealth was at the 2019-2021 peak, it is unlikely to be the same today, and no one has published a current figure.

See also: Balvinder Sahni Net Worth · Adeel Shams Net Worth, another sneaker store founder

How he made his money

Lopez's business was consignment: collectors left rare sneakers with Urban Necessities, the store sold them, and it took a cut. The reported sales figures show how fast it grew:

All three numbers came from Lopez in interviews, not from audited accounts. In 2020 he and his wife said they wanted to grow the company into a $500 million business (Celebrity Net Worth).

Other income came from partnerships. Sole Retriever notes that Urban Necessities drew an investment from American Eagle (Sole Retriever). According to Finance Director Kayla Markin, who spoke publicly for the company in 2025, Lopez received $191,000 from the business in 2023 (Sneaker Freaker). He has also built a large social media following as TwoJsKicks; Andscape counted 423,000 Instagram followers in 2021.

Yearly earnings, monthly income and salary

His personal income has never been reported, beyond the disputed $191,000 payment in 2023. The earlier version of this page estimated $7 million a year and $500,000 a month. Those numbers were worked out from company sales, which is not how consignment margins work, and they have been removed.

Early life and family

Lopez is of Puerto Rican heritage and grew up on the East Coast; Celebrity Net Worth and Business Insider describe New Jersey as his home state. Andscape reports that in 2001 his mother gave him a plane ticket from Dallas to Las Vegas, where his daughter lived, and a single $20 bill. He lost the money in an airport slot machine within minutes (Andscape).

He then spent about six months homeless in Las Vegas, sleeping in a park, panhandling and selling bottles of water on the Strip. He first saw sneaker resale in action at a mall, where he offered to stand in line for people waiting on new releases. He later got off the street with a job at a cell phone company (Andscape says AT&T), which he left in 2012 after health problems (Business Insider).

The earlier version of this page gave an exact birth date of October 6, 1979, and a birthplace in Puerto Rico. We could not confirm either, so they are removed. Andscape described him as 41 in August 2021, which puts him in his mid-40s in 2026. His height and weight are not documented.

Career timeline

• 2001: arrives in Las Vegas and is homeless for about six months.
• November 2012: meets Joanie Barangan, who becomes his partner in business.
• Early 2013: buys 18 pairs of the Nike Barkley Posite Max Area 72 and sells every pair at a profit of about $200 each.
• 2013: launches the website Two Js Kicks, taking pre-orders on hyped releases.
• Summer 2014: after a setback, switches to consignment and sells around 400 pairs at a trade show, where a Boulevard Mall representative offers him a store rent-free for a few months.
• September 2014: opens the store with $40 to his name; it reaches about $1 million in sales by year's end.
• 2015 onward: Two Js Kicks becomes Urban Necessities.
• May 2021: the store moves to its largest location, at The Forum Shops at Caesars Palace (Andscape).
• August 2021: ESPN+ airs Sole Survivor, a documentary on his life.
• 2022: steps back from daily operations and brings in new partners.
• November 2025: confirms the store has closed.

Wife and relationship

The earlier version of this page described Joanie Barangan as his girlfriend. By 2020 Business Insider and Celebrity Net Worth were calling her his wife and co-owner of Urban Necessities. The two met in November 2012, split about six months into the reselling business, and later got back together to run the store as partners (Business Insider).

In 2025 Lopez said his wife had been diagnosed with stage four colon cancer in early 2022, which is why he stepped away from running the store (Complex).

Recent changes (2025-2026): the Urban Necessities dispute

In mid-2025, dozens of consignors said on social media that Urban Necessities had not paid them for shoes it had sold, and that emails went unanswered. Sole Retriever reported in June 2025 that the company had not commented (Sole Retriever).

Lopez then posted a video giving his side. He said that in 2022 he brought in custom sneaker designer Dominic Ciambrone, known as The Shoe Surgeon, and partners under Surgeon Worldwide Inc. to help run the business. He says the deal left him with no say in the company but still liable for its debts, that a buyout offered in early 2023 was never signed, and that he was later terminated. He asked for full ownership back and said he would pay consignors in full if he got it (Complex). Ciambrone did not respond to Complex. The company's director of finance disputed parts of Lopez's account (Sneaker Freaker).

On November 12, 2025, Lopez confirmed on Instagram that the Las Vegas store had closed, Complex reported. These are competing public claims; we found no court ruling on who was at fault.

Company profile

The old company table listed a "net worth" of $20 million for the company and a contact email; the first had no source and the second has been removed.

Why there is no reliable figure

Every hard number in Lopez's story is either company revenue reported by Lopez himself or a disputed payment figure. Revenue for a consignment store is mostly other people's money, the company never published profits, and its ownership changed hands in a deal whose terms are not public. For those reasons, the honest answer is that no reliable estimate of Jaysee Lopez's net worth exists. For another profile in retail, see Jim Glidewell.