Brian Lim Net Worth 2026: Emazing Group CEO and Founder
Brian Lim turned a $100 glove experiment into Emazing Group, home of iHeartRaves and INTO THE AM. No reputable outlet publishes his net worth; here is what the record shows.
- Full name
- Brian Lim
- Known as
- Emazing Brian
- Profession
- Founder and CEO of Emazing Group
- Nationality
- American
- Relationship
- Married
- Source of wealth
- Emazing Group (iHeartRaves, INTO THE AM, EmazingLights)
In this article
No financial publication has estimated Brian Lim's personal net worth, so this page does not give a figure. The $25 million number shown here before had no source and has been removed. What is on the record is the business: Lim built Emazing Group, the Anaheim, California, company behind iHeartRaves, INTO THE AM and the now-closed EmazingLights, from a $100 start into a company that he said grossed more than $30 million a year by 2020, and he sold a 5% stake to Mark Cuban on Shark Tank in 2015.
What is Brian Lim's net worth?
Emazing Group is private and does not publish profit figures, and no outlet such as Forbes or Celebrity Net Worth lists Lim. The public numbers are about the company, not his own wealth:
- EmazingLights reported $5.8 million in revenue in 2013 and ranked No. 189 on the Inc. 5000 with 2,281% three-year growth (Wikipedia).
- Entrepreneur reported group sales of $7 million in 2014 and $12 million in 2015, with $18 million expected in 2016 (Entrepreneur).
- In a 2020 interview Lim said the three brands grossed over $30 million a year and employed more than 65 people (StarCentral Magazine).
- On Shark Tank, Mark Cuban paid $650,000 for 5% of EmazingLights, an implied valuation of $13 million (Emazing Group).
Revenue is not profit, and a Shark Tank valuation is not a sale price, so none of these numbers is a measure of what Lim himself is worth.

Brian Lim's yearly earnings and income
Lim's salary and dividends from Emazing Group have never been disclosed. The yearly, monthly and daily income figures that older pages listed (1 million, 83,000 and 2,700 USD) had no source and have been dropped. His income comes from owning and running the group's online stores: iHeartRaves for festival clothing, INTO THE AM for all-over-print apparel, and formerly EmazingLights for light-up gloves.
Early life and family
Lim grew up in Los Angeles. His parents immigrated to the United States in their twenties and ran a donut shop, and he helped there after school and on weekends (Workstream). The story on older sites about a fashion design program and runway shows has no source and has been removed.
Brian Lim wife
Lim is married. He was introduced to gloving in 2010 by his then-girlfriend, who was his fiancée by 2014 (Nine.com.au), and in 2020 he said the girlfriend who got him into music festivals is now his wife and that their outfits inspired iHeartRaves (StarCentral Magazine). Her name is not given in those sources.
Education
We could not verify the UCLA and Stanford degrees that older pages claimed, so they have been removed. The one confirmed pre-business job: he worked at Deloitte and left within about a year of starting EmazingLights to run it full time (StarCentral Magazine).
Professional career
| Year | Milestone |
|---|---|
| 2010 | Pays a hobbyist about $100 to fix keychain lights to white gloves; sells them as EmazingLights on Craigslist and eBay |
| 2011 | Launches iHeartRaves, a festival clothing brand |
| 2013 | Acquires INTO THE AM; EmazingLights reaches $5.8 million revenue |
| 2015 | Shark Tank season 6: offers from all five sharks, deal with Mark Cuban and Daymond John |
| 2016 | Six retail shops in the U.S. and Canada, per Entrepreneur |
| 2020 | Pivots to face masks as festivals are canceled |
| 2023 | EmazingLights closes in January |
Sources: Entrepreneur, Wikipedia, StarCentral Magazine.
Lim was not a fashion designer, as this page used to say. He was a glover who spotted a product with no leading brand. To build demand he ran weekly glover meetups in an In-N-Out parking lot in Baldwin Park, California, which grew from about ten people to hundreds. When a major festival promoter banned gloving in 2011, he responded with a performance team, an International Gloving Championship and an ambassador program (Entrepreneur).
His Shark Tank episode aired on March 13, 2015. Robert Herjavec called him one of the best entrepreneurs the show had seen. Lim took $650,000 from Cuban for 5% equity plus a licensing deal with Daymond John for 20% (Wikipedia; Emazing Group). Other Shark Tank brands on this site include Bee D'Vine and Wise Pocket Products.
Recent changes
The pandemic hit hard because the group sells festival gear. In 2020 Lim said the stores were in a very challenging position and had pivoted to face masks (StarCentral Magazine). EmazingLights shut in January 2023, citing losses from festival gloving bans and the pandemic (Wikipedia). The Emazing Group site still lists Lim as CEO and still carries iHeartRaves and INTO THE AM, based at 240 S Loara St. in Anaheim (Emazing Group).
Age, height and weight
Nine.com.au described Lim as 27 in October 2014, which makes him about 39 in 2026. No reliable source gives his height or weight; the 5 ft 8 in and 68 kg figures on older pages were unsourced and have been removed.
See also: Stefani Montiel Net Worth, Alan Jay Wildstein Net Worth.
Why estimates differ
Sites that put a number on Lim tend to treat company revenue as personal wealth. Group sales of $20 million to $30 million a year say nothing about margins, debt or how much Lim has taken out of the business, and the closure of EmazingLights in 2023 shows that festival retail is volatile. Until a credible outlet reports his stake's value, the fair answer is that no reliable figure exists.
Frequently asked questions
What is Brian Lim's net worth?
No reputable outlet has published an estimate. Lim owns Emazing Group, whose brands he said grossed over $30 million a year in 2020, and in 2015 Mark Cuban paid $650,000 for 5% of EmazingLights. Those are company figures, not his personal wealth, and the $25 million figure seen online has no source.
What company does Brian Lim run?
He is founder and CEO of Emazing Group in Anaheim, California. It runs iHeartRaves, a festival fashion brand launched in 2011, and INTO THE AM, an apparel brand acquired in 2013. Its first brand, EmazingLights, sold LED gloves from 2010 until it closed in January 2023.
Is EmazingLights still in business?
No. EmazingLights closed in January 2023, citing heavy losses from gloving bans at major festivals and the COVID-19 pandemic. Its sister brands iHeartRaves and INTO THE AM remain part of Emazing Group.
What was Brian Lim's Shark Tank deal?
On season 6 of Shark Tank, aired March 13, 2015, Lim received offers from all five sharks. He accepted $650,000 from Mark Cuban for 5% of EmazingLights and a licensing deal with Daymond John for 20%.
What is Brian Lim's yearly income?
His salary and payouts from Emazing Group have never been made public. The $1 million a year figure on older profile sites has no source. Only company revenue has been reported, from $5.8 million in 2013 to more than $30 million a year by 2020.
How old is Brian Lim?
Nine.com.au reported that he was 27 in October 2014, so he is about 39 in 2026. His exact birth date and his height and weight are not published by any reliable source.
What is Brian Lim's education background?
No reliable source confirms the UCLA and Stanford degrees that some profile pages claim. What is documented is that he worked at Deloitte before leaving within about a year of founding EmazingLights to run the company full time.
Follow Brian Lim
Sources
- Wikipedia: https://en.wikipedia.org/wiki/EmazingLights
- Emazing Group: https://emazinggroup.com/pages/emazingbrian
- Entrepreneur: https://www.entrepreneur.com/leadership/how-one-entrepreneur-turned-a-dance-trend-into-a-glowing/271889
- Nine.com.au: https://www.nine.com.au/business-news/raving-entrepreneur-dances-his-way-to-millions-20141016-p5skk4.html
- StarCentral Magazine: https://starcentralmagazine.com/entrepreneurship/2020/07/17/brian-lim/
- Workstream: https://www.workstream.us/blog/how-brian-lim-became-shark-tanks-most-impressive-entrepreneur







