Brandin Cohen Net Worth 2026: Founder of Liquid I.V.

Brandin Cohen is the founder of Liquid I.V., the electrolyte drink-mix brand that Unilever bought in September 2020. No reputable outlet has published a net worth figure for him, and the sale price was never disclosed, so any exact number you see is a guess. His wealth comes almost entirely from building Liquid I.V. and selling it to one of the world's largest consumer-goods companies.

What is Brandin Cohen's Net Worth?

There is no reliable published estimate. This page previously said $50 million in one place and $10 million in another, with no source for either, so both numbers have been removed.

What is known: Inc. reported that Unilever acquired Liquid I.V. for an undisclosed sum in 2020. Before that, the company raised outside money, including a $5 million Series B led by CircleUp Growth Partners in 2018, according to the Los Angeles Business Journal, and it brought in celebrity investors such as Justin Bieber, Kevin Hart and Kendall Jenner. Outside funding and co-founders mean Cohen did not own all of the company at the sale. Without the price or his stake, no one can responsibly calculate his payout.

Brandin Cohen's Yearly Earning, Monthly Income, and Salary?

His salary has never been published. The yearly, monthly and daily income figures that used to appear here had no source and have been removed. Liquid I.V. was a private company until the Unilever deal, and Unilever does not disclose pay for the heads of individual brands. His largest financial event was the 2020 sale itself.

See also: Brad Jackson Net Worth

How Liquid I.V. Grew

The product is based on oral rehydration therapy, a specific ratio of sodium, glucose and potassium that helps the body absorb water faster. Cohen told Inc. that the idea came from watching Diamondbacks players drink sugary sports drinks and from learning how the therapy is used to treat dehydration in developing countries.

Early Life & Family

Cohen went to Loyola Marymount University in Los Angeles on a golf scholarship, he told Forbes. A shoulder injury in his senior year ended plans to turn pro, he told Voyage LA. He has said he grew up a Los Angeles Lakers fan.

An earlier version of this page named a wife and described their marriage. We could not find any reliable report of that, so it has been removed. His private life has not been covered by reputable outlets and we do not speculate about it.

Education

At LMU he talked his way into the business school's entrepreneurship program late, without the usual prerequisites, and was named its Entrepreneur of the Year after organizing more than 20,000 meals for children in Haiti following the 2010 earthquake, according to his Voyage LA interview. He was set to start an MBA on the East Coast when an investor told him he would only back Liquid I.V. if Cohen went full time. He chose the company and skipped the MBA.

Professional Life

After college he worked in ticket sales and marketing for Major League Baseball's Arizona Diamondbacks, which is where the Liquid I.V. idea started. He built the brand on in-store sampling, often handing out single sticks at Whole Foods himself, then on retail expansion and celebrity partnerships. One of the company's investors introduced him to Scooter Braun, who invested and brought in other famous backers. The brand also released artist flavors, including one tied to Steve Aoki.

Giving was part of the pitch from the start. By 2020 Liquid I.V. said it had donated more than five million servings worldwide, much of it through Direct Relief. Cohen told Inc. that Unilever was chosen as the buyer because its distribution network could take the brand global quickly. Inc. interviewed him as founder in December 2020; his role since then has not been confirmed by a reliable outlet in 2025 or 2026.

Age, Height, Weight

Cohen was 24 when he founded Liquid I.V. in 2012, according to Inc. and Forbes, which puts him in his late thirties in 2026. His exact birth date, height and weight have not been published by a reliable source; the figures on the old page were unsourced and have been removed.

Net Worth Compared

Other consumer-brand founders on this site with no official net worth figure include Ann McFerran of Glamnetic and Abhi Ramesh of Misfits Market. Also see Brock Blake.

Why There Is No Reliable Figure

Two numbers would be needed: what Unilever paid, and what share Cohen held at closing. Neither has been reported. Any site that prints a precise net worth for him is guessing, and several of those sites contradict each other. When a reputable outlet reports either figure, this page will be updated.