Artem Petakov Net Worth 2026: Noom Co-Founder

No reputable publisher, such as Forbes or Bloomberg, has released a net worth estimate for Artem Petakov, and the $18 million figure and salary table previously on this page had no source, so we have removed them. Petakov is a former Google Maps engineer who co-founded Noom, the weight-loss and behavior-change app, with Saeju Jeong in 2008. Noom's revenue grew from $237 million in 2019 to $400 million in 2020, and in May 2021 it raised $540 million from investors including Silver Lake and Sequoia Capital. He now leads Noom Ventures.

What Is Artem Petakov's Net Worth?

There is no published estimate. Petakov's wealth is mostly his stake in Noom, a private company whose ownership split is not public. At the height of its growth, Inc. reported that Noom was rumored to be considering an IPO at a $10 billion valuation, but no IPO happened, and the company later cut staff and changed leadership as pandemic-era demand cooled. Without knowing his percentage or the company's current value, any figure would be a guess. He may also have sold some shares in private funding rounds, but none of that has been reported.

Where the Money Comes From: Noom

Noom sells subscriptions to an app that uses psychology, including elements of cognitive behavioral therapy, to help people change eating and exercise habits, with support from human coaches. The earlier version of this page described it as a software engineering services company, which was wrong.

Career and Education

Petakov started programming at nine and worked on web projects through high school, he told Hacker Noon in 2019. At Princeton University he majored in computer science while also taking psychology, finance and theater classes, and he credits a course on the psychology of decision-making with Nobel laureate Daniel Kahneman for shaping his interest in combining software and behavioral science.

Before Noom he was a software engineer and tech lead on Google Maps, where he started and led his own project on the geographic content team. He has said Jeong waited for him to leave Google and eventually persuaded him to join full time.

At Noom he served for years as co-founder and president, shaping the product and technology. Fortune gave his age as 38 in its 2020 40 Under 40 list, which places his birth around 1982.

Recent Role (2023–2026)

According to Wikipedia's account of the company, Petakov now heads Noom Ventures, while Jeong is executive chairman and Geoff Cook, CEO since 2023, runs the business. Noom's recent moves, including GLP-1 medication programs, reflect how the weight-loss market shifted after drugs such as Wegovy and Ozempic became widely used.

Research and Partnerships

Noom has leaned on data to sell its approach. A 2016 study in Scientific Reports analyzed about 36,000 Noom users who logged their weight regularly between 2012 and 2014 and found that 78% reported losing weight, with more frequent logging linked to more weight lost. In 2019 Noom partnered with Novo Nordisk to give patients prescribed the diabetes drug Saxenda a year of free access to its program, an early sign of the company's later move into weight-loss medication.

Criticism of Noom

Noom has drawn criticism for promoting diet culture in its ads, for calorie targets some experts considered too low and for using coaches without dietitian qualifications. In 2021 Privacy International raised concerns about how diet apps, including Noom, handled sensitive health data; in 2023 it said Noom had made significant improvements but still shared some data with Facebook. The company has also faced complaints about its subscription billing.

Personal Life

Petakov keeps his personal life private. We removed the earlier page's height and age claims because they were not sourced.

Net Worth Compared

For other tech and company founders on this site, see Allen Chen of the fitness app Fitbod, Ben Kovler of Green Thumb Industries and Bill Tai, a venture investor. The earlier version of this page also linked to Bishop Gary McIntosh.

Why There Is No Reliable Figure

Founders of private startups can be very wealthy on paper, but the value depends on the company's latest price and on how much of it they still own. Neither is public for Petakov and Noom today. We will add an estimate if a reputable outlet publishes one.